Merlin

London, United Kingdom

4th Floor
London
WC2B 5PT
United Kingdom

Press Releases

Business

Merlin Partners with South Korean Streaming Giant FLO

Merlin, the independent’s digital music licensing partner, is expanding global access for independent artists through its broad new partnership with FLO, one of South Korea’s biggest music streaming apps. With over 8.5 million listeners in South Korea on digital music services, Merlin members now have the potential to increase their artists’ fan bases by connecting with more international music lovers than ever. 

Music

Merlin congratulates its member Grammy winners for 2022

Merlin, the independent's digital music licensing partner, extends a heartfelt congratulations to its members who are celebrating their artist wins at the 2022 Grammys. 16 categories saw awards go to artists who work with Merlin members. Merlin applauds all of this year’s nominees and would like to highlight its members’ winners.

Business

Twitch and Merlin Announce Strategic Partnership

Merlin, the independent’s digital music licensing partner, today announced a dynamic new agreement with Twitch, the interactive live streaming service for content spanning gaming, entertainment, sports, music, and more. Through its creator-first culture, Twitch has served as a powerful service for fan engagement and new music discovery. This partnership recognizes the power of independent artists and their impact in the Twitch community, creates revenue earning opportunities for Merlin members and their artists, and leans into Twitch’s increased focus on music-centric programming.

Business

Merlin partners with Lickd to make independent music accessible to creators

Merlin, the independent’s digital music licensing partner, has announced a multi-year deal with Lickd, the platform helping YouTube content creators legally use the music they love. The partnership injects music from tens of thousands of labels and hundreds of thousands of artists across the globe into the flow of usable content, granting Merlin members access to the creator boom, opening up robust revenue streams, and offering prime marketplace exposure for artists.

Business

Merlin Announces Its Next Board; Welcomes Nine New Board Members

Merlin, the independent’s digital music licensing partner, starts the new year announcing its newly-elected Board. The organization’s Board includes representatives from twelve different countries across Africa, Asia, Europe, Latin America, North America, and Oceania. This diverse expertise will provide strategic guidance to Merlin in better serving its membership as it strikes premium deals with partners such as Apple, Facebook, Peloton, Snap, Spotify, TikTok, YouTube, and more.

Business

Boomplay and Merlin extend licensing agreement to cover 47 countries across Africa

Boomplay, Africa’s leading music streaming service and Merlin, the independent’s digital music licensing partner, today announced an expansion of their licensing agreement that will extend the availability of Merlin members’ music catalogue to 47 additional countries in Africa.

Business

Merlin Strikes Strategic Partnership with Global Streaming Music App TREBEL

Merlin, the independent’s digital music licensing partner, has announced a deal with TREBEL, the maker of a licensed music app with on-demand and offline play sponsored by brand advertisers.

Business

Caitie Sarnie Joins Merlin as Technical Operations Manager

Merlin, the independent’s digital music licensing partner, has announced the hire of Caitie Sarnie as Technical Operations Manager. Sarnie brings extensive experience in the digital and independent music realms, having served in various roles at Redeye Worldwide, a leading worldwide distribution and music services company.

Business

Merlin and JioSaavn Sign Enhanced Global Music Licensing Partnership

Merlin, the independent’s digital music licensing partner, has extended and enhanced its existing music licensing partnership with JioSaavn, a leading music and audio streaming service for South Asians. 

Business

Adaptr, Feed Media Group's All-In-One Music Solution for Startups, Inks Deal with Merlin

Feed Media Group, the leading B2B music licensing subscription service, announced today that it has signed a music licensing deal with Merlin, the independent's digital music licensing partner, for its Adaptr product. Adaptr is a subscription-based platform that makes it easy for startups to use music, and this deal provides access to an enormous catalog of licensed music from Merlin member labels, distributors, and their artists.

About Us

Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Altafonte, Amuse, Armada Music, AudioSalad, AVL Group (including CD Baby, DashGo and FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Epitaph Records, Foundation Media, Freeme Digital, IDOL, Kontor New Media, Mad Decent, MNRK Music Group, Monstercat, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Redeye, Secret City, Secretly, Symphonic Distribution, Sub Pop, Vydia, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Adaptr, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, JOOX, KKBox, NetEase, Pandora, Peloton, SberZvuk, Snap, SoundCloud, Spotify, Tencent, TikTok, TREBEL, Triller, UMA, Yandex, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more.

Merlin has resources in London, New York, North Carolina, the Netherlands, and Tokyo.

Find out more at www.merlinnetwork.org

Locations

London
4th Floor
53 Parker Street
London
WC2B 5PT
United Kingdom
+44 (0) 20 7439 8492

New York, NY
118 Spring Street
2nd Floor
New York, NY
10012
United States of America

Tokyo
SLACK SHIBUYA 401 31-14 Sakuragaokacho
Shibuya-ku
Tokyo
150-0031
Japan