Eventual

Eventual is the winner of the Innovation category at PRO Gaala 2022, an award ceremony that spotlights the most promising projects and professionals in the hospitality industry in Finland.

“Eventual connects the event industry - venues, restaurants, clubs, hotels or cafes - with performers and audiences in a whole new way”

Almost two years later, we look into the future intrigued by the following question: how will people consume culture from now on? In a time where the industry is getting back to in-person events, do we want to return exactly in the same way? That was one of the motivations behind Eventual, a platform that is changing the model of live events by providing more power to audience members.

"We now pilot the service across Finland, but we want to be an international player. This service has tremendous potential from the perspective of performers, event producers, gig sellers as well as consumers. In our view, consumers will be even less interested in physical products in the future, so more time and money are likely to be spent on events and culture"

After an intense week in Lisbon, we are back in Helsinki, inspired by the latest trends in tech that can help develop a more sustainable and thriving ecosystem for the live events industry.

Our very first crowd-led event is happening on the 2nd of December at Korjaamo Kino, Helsinki. We chatted with multidisciplinary artist Noitakallio about what we can expect from this exciting event - Lintumiehen Tarina - and how Eventual played a key role in making all this happen.