Serenade

Sydney, Australia

Sydney
Australia

Press Releases

Business

Eugy drops Your Touch NFT Via Eco-Friendly NFT Platform Serenade

Ghanaian-British artist Eugy, alongside Marathon Music Group, has partnered with Serenade to release an NFT in relation to his hit single My Touch. The single has racked up over 11 million streams to date.

Business

Music NFT specialists Serenade announce Mike Walsh as UK Head of Strategic Partnerships

Music tech company Serenade, which launched its groundbreaking new artist/fan-centric NFT platform earlier this month has announced its first senior executive hire in the UK.

Business

Super Furry Animals launch SFA TV for one night only and release first NFT artwork collection to mark the reissue of Rings Around The World

A ‘pop-up’ SFA TV television station will celebrate the reissue of Super Furry Animals’ ‘maximalist’ classic album, Rings Around The World for one night only in a bumper, fan-focused week, which also brings the band’s first NFT collection release. Four, limited-edition, digital artworks, reimagining the album’s original sleeve design will be delivered via a new, fan-centric and eco-friendly platform.

Business

Serenade Aims to ‘Simplify & Demystify’ the NFT Sector for Artists & Fans

Serenade Launches with NFT Offerings from: Jungle, ArrDee, Kaiser Chiefs, Alexis Taylor of Hot Chip, The Game, Strawberries & Creem festival, Young MA, Ride, Gary Powell of The Libertines, Scouting For Girls, Super Furry Animals, Ash, Ladyhawke, State Champs, S1mba, Muki and more.

About Us

Serenade is a ground-breaking new artist/fan-centric music platform, which aims to break down the barriers to entry surrounding Non-Fungible Tokens (NFTs) and make them easily accessible and affordable for artists and their fans.

Launched by Australian tech entrepreneur Max Shand, the eco-friendly music-based platform produces 1/44,000th of the carbon emitted by a standard NFT (or 1/10th of the energy usage of a Tweet) through an energy efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.

Purchases are made using a Debit/Credit card via Serenade’s check out facility, designed to function as a standard ecommerce site, with the platform handling the creation of a digital wallet and transfer of traditional payments into crypto currency.

Serenade launched in August 2021 with music-related digital collectibles that included unreleased tracks, limited edition artwork and VIP ticketing and experiences.

Serenade’s Environmental Credentials Explained

Serenade NFT emits just 1/10th of the carbon of a tweet, which comes to 1/44,000th of the footprint of a normal NFT. We do this through an energy efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.

This marked improvement is a result of the Serenade platform being built on top of a layer 2 blockchain called Matic. Matic has a trusted relationship with Ethereum, which means it doesn’t have to go through the exhaustive process of proving every single NFT transaction to the blockchain, but rather achieves this via collective proofs.

Not only does this lead to far better ecological outcomes, but it lowers the cost of creating NFTs so artists can be free to produce more work for their fanbases without bearing any gas fees.

J & T of Jungle said, “We made sure to work with a company caring about the environment. Our NFTs are 1/10 of the carbon footprint of a tweet.”

Locations

Sydney
Sydney
Australia