Serenade

London, United Kingdom

London
United Kingdom

Press Releases

Business

Serenade expands beyond chart campaigns with 'Smart Events' and 'Wallet Pass' launch, appoints Zoe Warshaw

The chart-eligible Smart Formats partner for the music industry expands its product offering in tandem with the growth of its UK-based team via the appointment of Zoe Warshaw as Senior Partnerships & Marketing Manager, and promotion of Matt Drayton to Head of Strategic Partnerships.

Business

'Smart Formats' pioneer Serenade launches new platform, announces global hires following Vinyl Group acquisition

The launch of its new white-label platform empowers artists, managers, and their teams by further simplifying releases while giving artists a fun alternative way to sell music, drive chart performance, and build fan loyalty.

Business

Web3 marketplace Serenade launches new chart eligible music format

Serenade, the eco-friendly music web3 marketplace, has partnered with Warner Records UK to launch the world’s first Digital Pressing; a brand new, limited edition and collectible music format that will produce the first UK and Australian chart eligible music format since album streams in 2015.

Business

Serenade announce UK advisory board

Serenade, the eco-friendly music NFT marketplace whose mission is to support artists by creating new revenue streams from unique fan experiences, has announced the members of its UK advisory board.

Business

NFT marketplace Serenade announces $6m fundraise and expansion plans following breakthrough first six months

Serenade, the eco-friendly music NFT marketplace whose mission is to support artists by creating new revenue streams from unique fan experiences, has announced significant new investment and plans to expand its global operations following a breakthrough first six months.

Business

Young M.A NFT Capsule announced

NYC-based entertainer, Young M.A, has teamed up with eco-friendly NFT platform Serenade to release an exclusive NFT capsule focused on milestones from a 6 x platinum artist career.

Business

Music NFT specialists Serenade announce high profile industry investors

Music tech company Serenade, which launched its acclaimed artist/fan-centric NFT platform in 2021 has announced a number of high profile new investors from the music and associated creative industries.

Business

The Kooks partner with eco-friendly platform Serenade to release first NFT

Serenade, the eco-friendly platform for music NFTs, has partnered with The Kooks to release the band’s debut NFT. Created to mark the 15th anniversary of the British indie-pop trailblazers’ acclaimed debut album Inside In / Inside Out, the NFT will be priced at an affordable £30 and is released at 9am GMT on Thursday February 24 from serenade.co 

Business

Eugy drops Your Touch NFT Via Eco-Friendly NFT Platform Serenade

Ghanaian-British artist Eugy, alongside Marathon Music Group, has partnered with Serenade to release an NFT in relation to his hit single My Touch. The single has racked up over 11 million streams to date.

Business

Music NFT specialists Serenade announce Mike Walsh as UK Head of Strategic Partnerships

Music tech company Serenade, which launched its groundbreaking new artist/fan-centric NFT platform earlier this month has announced its first senior executive hire in the UK.

Business

Super Furry Animals launch SFA TV for one night only and release first NFT artwork collection to mark the reissue of Rings Around The World

A ‘pop-up’ SFA TV television station will celebrate the reissue of Super Furry Animals’ ‘maximalist’ classic album, Rings Around The World for one night only in a bumper, fan-focused week, which also brings the band’s first NFT collection release. Four, limited-edition, digital artworks, reimagining the album’s original sleeve design will be delivered via a new, fan-centric and eco-friendly platform.

Business

Serenade Aims to ‘Simplify & Demystify’ the NFT Sector for Artists & Fans

Serenade Launches with NFT Offerings from: Jungle, ArrDee, Kaiser Chiefs, Alexis Taylor of Hot Chip, The Game, Strawberries & Creem festival, Young MA, Ride, Gary Powell of The Libertines, Scouting For Girls, Super Furry Animals, Ash, Ladyhawke, State Champs, S1mba, Muki and more.

About Us

Founded in 2020, Serenade started life during the COVID-19 pandemic, connecting fans to artists. Today, the UK-based business is part of Vinyl Group, home to innovative companies that connect music creators, fans and brands. In 2024, Serenade became a provider of NFC-enabled Smart Formats for which it is now renowned. In 2025, it was nominated in the Music Week Awards 2025 Music Consumer Innovation category for its collaboration with Sum 41, Rock Sound, whynow, and Rise Records.

Serenade is committed to selecting the most sustainable materials for its physical product range, which also includes wristbands, Smart vinyl, pin badges, keychains, and patches, to bring artist teams’ creative visions to life, incorporating the ability to stream or download music directly from the platform.

The company is chart-accredited in the UK, Ireland, Australia, New Zealand, Germany and Austria, Belgium, and the Netherlands.

Locations

London
London
United Kingdom