70% of independent artists have collaborated with an artist they have never met in person

Interesting new data shows how artists are working together to make music is changing fast in 2024.

London, UK, 6th July 2024 Record label and music marketing platform, Soundplate, has today published new data on the way independent music artists are collaborating in 2024.

In a survey of over 1000 artists, Soundplate discovered that almost 70% (69.2%) of independent artists have collaborated with another artist that they have never actually met in person.

This statistic underscores the importance of online collaboration tools, digital communities and wider access to music creation tools. Where previous generations of artists typically only had the chance to work with other musicians in the same studio, independent artists are now collaborating more than ever, often without meeting at all.

Artists today have their own methods of managing collaboration and communication when working from different places. In his 2023 interview with Soundplate, dance music producer and award winning radio DJ, Mistajam, spoke about his experience of working with superstar DJ David Guetta. They communicated using the messaging app, WhatsApp! He told Soundplate how that collaboration helped his music reach a much wider audience. 

Globally renowned Venezuelan singer-songwriter Emy Perez has collaborated with numerous A-List artists worldwide. She recently teamed up with up-and-coming UK producer, Klensify, on their new single ‘Sola’.

Klensify is a 15-year-old from the UK, who is starting to make his way in the music industry. The collaboration was all online and was put together by the Soundplate Records A&R team, who spotted potential in the young producer’s rough demo track. This unlikely international collaboration, which crosses both genres and borders, is a perfect example of the way artists are now working together, even thousands of miles apart.

Matt Benn, founder of Soundplate commented: 

“There is no right or wrong way to make collaborations happen, or to make music, every artist will have their own creative process, but it’s exciting to see the way technology has allowed artists to work together, even when they are from different parts of the world or don’t have schedules that can line up.

The Klensify & Emy Perez collaboration on ‘Sola’ is a perfect example of a partnership that would never have happened if it wasn’t for the internet making the world a smaller place! As artists they are at very different stages of their careers, they work in different genres and live thousands of miles away from each other, but by working remotely together they made something great that we are very proud to have on our label!”

Klensify also added:

“Working with people from other parts of the world is a must for artists. It allows artists to combine each other’s styles and genres to create something unique and new. It opens up opportunities within the music scene, and lets smaller artists show their true potential. Working with Emy on Sola was a truly amazing experience.” 

The next shift on the horizon for music-makers is AI, with around 30% of the artists surveyed suggesting that they have already used an AI tool to help them make music or plan to in the near future. 


This goes to show that although AI is becoming a much bigger part of the music production process, it still has a huge amount of room for growth and at least for now, artists are still favoring human collaboration, even when they have never met!


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