London, 24th June 2026
Absolute Label Services have signed Appleton – the duo consisting of Natalie and Nicole Appleton – for their upcoming EP Side By Side.
Side By Side will be released on September 4 with Absolute providing full label services across the release campaign, including digital and physical distribution, marketing and project management.
Natalie and Nicole Appleton are best known for their time in All Saints, one of the most successful British girl groups of all time, five No.1 singles to their name, including Pure Shores and Black Coffee, and more than 2.7m monthly listeners on Spotify still today.
Appleton was formed in 2002 and the duo saw their first single, Fantasy, reach No.2 on the Official UK Singles Chart. Follow-up, Don’t Worry, was also a Top 5 hit and the corresponding album, Everything’s Eventual earned Top 10 status in 2003.
After reissuing their Everything’s Eventual on vinyl, Appleton returned with the release of the single, Falling Into You, in January – their first new music as a duo in 23 years. The track was A-listed at BBC Radio 2, with the band performing it on their Piano Rooms with the BBC Concert Orchestra.
At the start of June, the duo released the EP’s second single, Ready To Begin, which was written by Natalie and Nicole alongside Shadowhands, the producer of 2002’s Fantasy.
Fascination Management’s Adam Klein said: “Witnessing the reaction to Appleton’s return over the past few months has been incredibly special. Nicole and Natalie have created a collection of songs that feels authentic to who they are today while still capturing everything fans have always loved about them. As we prepared for the release of their new EP, Side By Side, it was important to find a partner with the expertise and relationships to maximise the opportunity across distribution, streaming, playlist pitching, sync and audience development, supported by strong reporting and insight. We’re delighted to be partnering with Absolute and look forward to working together to deliver a world-class campaign for this exciting new chapter in Appleton’s career.”
Absolute Label Services Director Mark Dowling said: “We’re delighted to welcome Appleton to Absolute and to be partnering once again with the team at Fascination. Nicole and Natalie have built an enduring connection with fans, and the new music demonstrates why their return is generating so much excitement. Through our global distribution and marketing expertise powered by our own music operating system Anthology, we look forward to helping deliver a campaign that reaches both long-time fans and new listeners alike.”
Absolute is one of the most established label services companies in the world. It has a proven track record of powering successful campaigns and providing routes to market for a wide range of independent artists, managers and labels. The company’s diverse current and recent client base ranges from developing talent such as The Reytons, Immi Dash, and edbl to household names including Scouting For Girls, Louise, Alison Goldfrapp, Alice Cooper, Hybrid Minds, Thousand Foot Crutch, Sea Power, Mica Paris, Bananarama, The Damned and P.P. Arnold, Kaiser Chiefs, Feeder and Busted.
