AntiFragile

AntiFragile Music expands global endeavours opens UK office in London

New office will be headed by international music industry executive Wally van Middendorp.

New York, NY, 22nd June 2021 Independent label AntiFragile Music founded by Tom Sarig announces opening of UK office in June 2021, which will be headed by international music industry executive Wally van Middendorp.

Van Middendorp will help expand global marketing initiatives, develop artists and further cement the footprint for AntiFragile Music in the UK and rest of Europe. He will be responsible for the marketing and brand development of AntiFragile Music releases and artists in the UK and international markets.

AntiFragile Music founder and CEO Tom Sarig says, “When I first met Wally he was this tall, eccentric Dutchman working as a young executive at [PIAS]. Twenty something years later he’s just as tall, even quirkier and has built an impeccable reputation as an expert in our industry. I’m elated to have him join the team.”

Van Middendorp commented, “Looking back now I think Tom and I were always destined to collaborate. I’ve always admired Tom – his extraordinary A&R skills have led him to sign incredible artists and his innovative and open approach to the business keeps things fresh and exciting. It’s a real pleasure to embarking on this adventure with him.”

Van Middendorp brings his expertise to AntiFragile Music from previous label posts in Europe including Managing Director of Eleven Seven Music Group Europe and SVP International at Roadrunner Records. In his previous life Van Middendorp has also worked as General Manager for International Artist Labels Sony Music Netherlands and was General Manager for Play It Again Sam in Benelux.

AntiFragile

Tom Sarig, AntiFragile’s founder, is a music business veteran of over two decades who has played a central role nurturing and helping several important and acclaimed music artists achieve breakthrough success and sell millions of records.