Caitie Sarnie Joins Merlin as Technical Operations Manager

Sarnie Brings More Than a Decade of Experience in the Digital and Independent Music Realms

New York , 4th October 2021 Merlin, the independent’s digital music licensing partner, has announced the hire of Caitie Sarnie as Technical Operations Manager. Sarnie brings extensive experience in the digital and independent music realms, having served in various roles at Redeye Worldwide, a leading worldwide distribution and music services company.

A classically-trained violinist, Sarnie describes “falling backwards” into the music industry when she launched her career at Redeye 13 years ago. She developed a passion for exploring, understanding, and democratizing content and metadata and has never looked back. In her time at Redeye, she worked in sales before diving into data and content as Digital Metadata Coordinator, Digital Content Manager, and most recently as the company’s Data & Product Operations Manager.

At Merlin, Sarnie will work closely with the collaborative global team in developing and managing technical operational processes as they relate to Merlin members and partners. Sarnie and the team will support Merlin’s membership in navigating updates and new developments in technical delivery specifications — offering a bridge between members and digital partners.

“Merlin’s goal is to ensure that our members get the maximum value out of every deal we strike with our digital partners,” said Chaida Kapfunde, Director, Technology and Business Solutions. “Technical processes and delivery specs are ever-changing, so it’s important to help effectively guide our members through these updates, as well as guarantee that Merlin’s internal products meet the latest requirements. Caitie’s deep expertise will help Merlin better support its members in an ever-evolving digital landscape.”

When she’s not at work, Sarnie can be found buying too many records, baking, or making questionable crafts with her kids.

About Merlin
Merlin provides independents the means to own their future. Merlin is a member led, music focused organization providing digital music licensing for independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners. Our membership consists of independent labels, distributors, and other rights-holders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin works collaboratively with our digital partners, delivers value back to those digital partners, and seeks to drive other incremental benefits to our members.

Merlin’s approach has enabled our membership to grow to represent 15% of the global market share. Merlin’s membership includes independents such as Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, Mad Decent, Monstercat, Mushroom Music, Ninja Tune, [PIAS], Pony Canyon, Secret City, Secretly, Symphonic Distribution, Sub Pop, Ultra Records, Vydia, and hundreds more.

Merlin has deals with nearly 40 digital services, including partners like Adaptr, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, JOOX, KKBox, NetEase, Pandora, Peloton, SberZvuk, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex, YouTube Music, and many other global, regional and strategic partners, as well as being in conversations with dozens more.

Merlin has offices in London, New York, and Tokyo.

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Crystal Henderson
The Press House


Merlin provides independents the means to own their future. We are a member led, music focused organization. We provide digital music licensing for the leading independents across the globe.