ClicknClear

ClicknClear partners with Warner Music

Deal licenses Warner Music’s global catalogue to the performance sports market

London, 22nd February 2022 ClicknClear, the world’s only specialist music rights tech and licensing company for performance sports, has secured a new blanket deal with Warner Music, spanning their entire global catalogue.

The deal enables Warner Music to license its entire catalogue through ClicknClear to the global performance sport market. Licensing music to performance sports is a relatively new, but fast-expanding revenue stream that the company estimates to be worth US$2.4billion annually, with the potential to add over 10% to the recorded music industry’s current turnover*.

ClicknClear is the world’s first company to solve the complex music licensing issues in performance sports and is already backed by more than 750 music industry rightsholders who represent hundreds of thousands of labels and publishers, including Warner Music, Sony Music, Universal Music Publishing, and Sony Music Publishing.  This enables ClicknClear to offer the largest selection of music for the entire performance sports industry, including individuals, teams, event producers and federations.

Founded by award-winning entrepreneur and music licensing visionary Chantal Epp, ClicknClear first launched in beta in 2018 as a pre-cleared music licensing platform for the cheerleading industry. Since then, ClicknClear has worked hard to partner with the music and performance sports industries to prevent copyright infringement with unlicensed music usage and mixes.  Its work has won ClicknClear awards, secured three rounds of investment, pushed compliance with performance sports companies and athletes, all the while promoting this huge potential revenue stream to the music industry.

 

ClicknClear uniquely offers a suite of three industry pioneering tech platforms.  The platforms tackle copyright infringement while increasing engagement, and participation, in performance sports across cheerleading, jump rope, dance, the marching arts, gymnastics, indoor skydiving, and many more sports, all in the name of protecting both the creators and the end users of the music.  The three platforms are:

 

  • A rights-matching database that is used to track master and publishing rights, upload and monitor 100% cleared music. The database contains 5million+ tracks, with 10million+ publishing rights.
  • A licensing platform providing an online marketplace for teams to search and license music for all the specialist rights they need beyond the venue’s performing rights license. This is 500k tracks, fully cleared, and licenses sold to end users from US$10-25 per track, per mix, for a one year license.
  • A license verification system that uses a Content ID tool to ingest multi-track music mixes, identifies the music in use, verifies licenses, reports all music for transparency in competitions and online content.

Chantal Epp, Founder and CEO, ClicknClear, says “We are elated to finalise this global deal and partner with WMG to license the major’s entire catalogue to the performance sports industry. It is a major milestone, as it significantly increases the pre-cleared tracks for performance sports. It also highlights the credibility and huge potential value of this previously untapped market to the music industry. As we continue to do more deals with performance sports and use our technology to support their compliance in music licensing, the revenue stream to our music rightsholders will continue to increase. Our most recent deals – with Winter Guard International for Color Guard, as well as Para Dance UK for disability inclusive Dance – are both firsts in those specific sports sectors and testament to this.  This year we will continue to demonstrate the great potential of our technology-enabled channel to the music industry, with new sports deals and new product and feature rollouts.”

 

Tiago Correia, Senior Director, Global Digital Business Development, WMG, adds: “We are delighted to be working with ClicknClear. Their technology will help us to evolve the market by sharing clear and accurate data and empower the performance sports industry as a whole, all while ensuring our creators are getting appropriately renumerated and credited for their work. We’re excited to see what’s next and how we can explore and level-up untapped markets and regions.”

For more information, please contact Indy Vidyalankara: 07881 822571 / indy@indypendentpr.com

 

-ENDS-

 

Press images here

 

About ClicknClear: ClicknClear is a music rights tech and licensing company servicing untapped markets, initially focused on performance sports and fitness worldwide – a $2.4Bn+ annual untapped revenue opportunity for music.  The company works directly with major and independent record labels and publishers, clearing a unique bundle of specialist rights required by its market. ClicknClear also puts B2B deals in place with International and National Sports Organisations to educate and enforce licensing. Through a vertically integrated suite of technologies from rights management, licensing, and verification, performance sports are able to download, mix and use tracks that are an essential component of their sporting performances and events, by purchasing the necessary specialist licenses (including adaptation, choreography and sync) for both the master (artists) and publishing (writers) sides of music. www.ClicknClear.com

 

About Chantal Epp, Founder of ClicknClear: Chantal is an award-winning entrepreneur and the founder of ClicknClear. She set up her first company Synergy Sounds, a music production company for Cheerleading, whilst at University. Following her time working in sync licensing, Chantal found herself in a unique position to merge her two passions, Cheerleading and Music, after a landmark lawsuit between Sony Music and Cheerleading happened. This led to the inception of ClicknClear, to solve a global music licensing problem in performance sports. Chantal was formerly a World Champion Cheerleader, she is still an active athlete and advocate for ParaCheer (disability inclusive Cheerleading) and is often found travelling around the world helping National Federations start inclusive teams as well as building ClicknClear into a global solution across multiple sports. She was recently featured on the Financial Times and AccelerateHER InspiringFifty UK list highlighting the 50 most inspiring women in tech in the UK. https://businesscloud.co.uk/blog/2021/09/21/50-trailblazing-uk-women-transforming-tech-industry/

 

*Note to editors: The US$2.4 billion global revenue figure has been estimated by ClicknClear based on research via publicly available sources, plus confidential data received from sport federations. The calculation is derived from participation figures in key sports that use music, average sizes of teams and how many tracks are used on average in each routine, multiplied by the average license fee from ClicknClear.

 

About Warner Music Group: With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division (Warner Music) includes renowned labels such as 300 Entertainment, Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company – as well as next gen artist services division WMX, which includes consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; UPROXX, the youth culture destination; and HipHopDX, the hip-hop music news site. In addition, WMG counts storytelling powerhouse Warner Music Entertainment and social media content creator IMGN among its many brands.  Follow WMG on Instagram, Twitter, LinkedIn, and Facebook.

 

ClicknClear

ClicknClear delivers officially licensed music to performance sports and fitness worldwide with a huge and growing catalogue from up and coming to popular artists.