Ditto Music

Ditto Music wraps up 'Ditto X: Meet The Industry' at The O2 Arena London

Ditto X returned for its biggest music conference yet with an action-packed day of panels, key notes, workshops, listening parties & live music

London, 18th September 2021

Today Ditto X: Meet The Industry, the music conference from global independent distributor and label service provider Ditto Music, completed its biggest day yet to a sold-out crowd at the Indigo in The O2 Arena. With an unrivalled line up of music industry experts and live music from the most exciting new talent, Ditto X provided attendees a chance to learn more about the latest developments and trends in music.

Opening the music conference with a keynote speech, was Matt Parsons (CEO Ditto Music), who introduced Ditto X to the packed-out room. The co-founder of the world’s leading independent music platform explained what the attendees can expect to hear and learn throughout the day.

Kicking off the day of panels was Nadia Khan, (CEO & Founder, Women in CTRL), who spoke to MoStack’s manager Shane MiZerMilliSK (Founder, Finesse Foreva), hip-hop artist Ard Adz and Shauni Caballero (Founder, The Go 2 Agency). The line-up of music industry titans spoke about the essential revenue streams every independent artist needs to maximise their income, including advice on how to maintain and grow their cash flows. Artist Ard Adz spoke about his main revenue streams outside of the traditional music streaming platforms, which included lived shows and building a clothing brand.

Ace (BBC Radio 1Xtra DJ), joined Krept and Konan for an exclusive interview and Q&A, delving into how the hip-hop duo achieved their early success and maintained their status as one of the UK’s biggest acts. The duo discussed how they utilized their audience through the internet by asking their fans to flood the comment boxes of Jay-Z and Kanye West, helping them to build their fan base during the early days of their career. Continuing the conversation, Krept and Konan explained the importance of interacting with your audience as an independent artist and mentioned the first moment they realised the level of their success during a tour with Skepta.

As part of today’s line up of stellar talks and panels, Gemma Bradley from BBC Radio 1, spoke to Dellessa James (Senior Artist Relations Manager, Amazon Music), Josh Holland (Strategic Partner Manager, YouTube) and Harry Tidswell (Music Partnerships Manager, Fanbytes), about how artists can build their fanbase. The group of industry experts discussed how artists can grow their audience through radio play, playlisting, video content and social media. Amazon Music’s Dellessa James, expressed the importance of understanding the business of the music industry and to take the time to grow your audience. As the conversation progressed YouTube’s Josh Holland, explained the ways in which artists are hindering their progress in the music industry, such as consistency in creating and utilising content.

One of the biggest topics of today’s panels and talks was navigating the music industry post Covid-19, which had a massive impact on the music industry. Shell Zenner (Presenter & DJ, Amazing Radio) joined Adam Ryan (Head of Music, The Great Escape Festival), Steve Zapp (Booking Agent ITB Agency), Yaw Owusu (Executive Manager, The Playmaker Group) and Ashley Fongho, from the English R&B group Rak-Su, for an in-depth talk about the impact of Covid-19. The panel discussed as live shows returned, what has changed since the pandemic and how it will affect the next wave of upcoming artists. Adam Ryan from The Great Escape Festival, discussed how the live music experience can’t be replaced but understood the value and accessibility of live streaming, which dominated the music market during lockdown. Artist Ashly Fongho discussed how the pandemic has given artists the opportunity to rehearse their on-stage craft and prepare to play a live performance post lockdown. Additionally, the Rak-Su artist mentioned how easier it is for artists to book gigs post lockdown, as venues across the UK recover after spending 18 months shut during the pandemic.

As the day progressed, the audience was treated to a special in conversation with British rapper Central Cee and manager Bello. YouTube star Amaru Wilcox interviewed this year’s biggest independent breakthrough artist and his manager, discussing how they achieved such an incredible rise to success. Central Cee and his manager explored the opportunities of being an independent artist and when to engage with a major label. The ‘6 for 6’ rapper told the audience about his ambition to break the US after completing many of his goals in the UK over the past year.

Rounding off the day of talks was an explosive presentation from Lee Parsons (CEO Ditto Music), who spoke about Ditto’s blockchain powered financial support initiative Opulous. Celebrating the launch of the new platformLee surprised a lucky attendee with an all-expense paid holiday to Ibiza, as part of the ‘Opulous NFT Fan Experience’ to meet English DJ Nathan Dawe. To conclude Parson’s presentation and to finish Ditto X, rapper Central Cee gave a surprise performance to the packed-out room at the Indigo at The O2 Arena.

Throughout the day, there was also a stellar line-up of live music from hip-hop artist Ard Adz and R&B artist Shae Universe.  Elsewhere at Ditto X, was an exclusive Industry Market, which featured a selection of leading music brands including PRS, Hoax Merchandise, Key Production, Music Manager Forum and more. Throughout the day attendees were invited to share their music at Ditto X’s Feedback Sessions, where on-site industry experts offered crucial advice and feedback to aspiring musicians, helping them hone their creative processes.

Ditto Music

Music distribution, management and record label services for over 250,000 independent artists. Release unlimited music on more platforms than anywhere else.