Sydney, 13th October 2021 Ghanaian-British artist Eugy, alongside Marathon Music Group, has partnered with Serenade to release an NFT in relation to his hit single My Touch. The single has racked up over 11 million streams to date.
The project is aiming to mint and sell one NFT that will allow a purchaser to feature on a remixed version of ‘My Touch’, that will be unlocked once streams surpass 15 million (across all platforms) on both the original My Touch track & the remixes, activating the full value that the package carries.
The owner of the NFT will be responsible for contacting Marathon Music Group within a six-month timeframe of the NFT unlocking, while owners will also be offered the opportunity of a 30-minute Zoom session with Eugy and his creative team, in which introductions would be made and creative alignment would be discussed. The owner will then create a verse, which will be sent to Marathon Music Group to be remixed with ‘My Touch’. Subsequently, the successful bidder will own a 25% share and revenue split in the new remix version of the track, via a direct agreement with Moves.
“I wanted to sell an NFT to give someone who could be an aspiring artist, or a label/platform with clients/artists on their roster the opportunity to jump on a record with me in a completely new way. I have always been about collaboration & sharing my musical knowledge with people, and saw this as another way to do that. I am also always open to trying new things, and selling an NFT is something I have never done before. I have heard a lot about them, so of course when it was mentioned to me I jumped at the opportunity to get involved!” Eugy says.
Featuring reworks from artists such as Medikal, Kwesi Arthur, Busy Signal, Cauty and Chivv, the My Touch remixes have already received radio support from the likes of Capital Xtra, BBC Radio 1Xtra and Heart FM, collectively garnering over a million streams.
A singer, rapper, and songwriter, Eugy is best known for his 2016 international hit single ‘Dance For Me’ alongside Mr Eazi, which led to a MOBO nomination. He has since supported Wizkid at the sold-out Afrorepublik show at the O2 Arena, and dropped ‘L.O.V.E’ with King Promise, an acclaimed track that has amassed 9 million Spotify streams.
Eugy reiterates his status as a cutting-edge artist with this innovative NFT drop.
Click this SERENADE LINK to bid – using a debit or credit card.
About Serenade
Serenade is a ground-breaking new artist/fan-centric music platform, which aims to break down the barriers to entry surrounding Non-Fungible Tokens (NFTs) and make them easily accessible and affordable for artists and their fans.
Launched by Australian tech entrepreneur Max Shand, the eco-friendly music-based platform produces 1/44,000th of the carbon emitted by a standard NFT (or 1/10th of the energy usage of a Tweet) through an energy efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.
Purchases are made using a Debit/Credit card via Serenade’s check out facility, designed to function as a standard ecommerce site, with the platform handling the creation of a digital wallet and transfer of traditional payments into crypto currency.
Serenade launched in August 2021 with music-related digital collectibles that included unreleased tracks, limited edition artwork and VIP ticketing and experiences.
Serenade’s Environmental Credentials Explained
Serenade NFT emits just 1/10th of the carbon of a tweet, which comes to 1/44,000th of the footprint of a normal NFT. We do this through an energy-efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.
This marked improvement is a result of the Serenade platform being built on top of a layer two blockchain called Matic. Matic has a trusted relationship with Ethereum, which means it doesn’t have to go through the exhaustive process of proving every NFT transaction to the blockchain, but rather achieves this via collective proofs.
Not only does this lead to far better ecological outcomes, but it lowers the cost of creating NFTs so artists can be free to produce more work for their fanbases without bearing any gas fees.
Not sure what an NFT is? An NFT is essentially the same as a physical limited-edition merch item, like vinyl or an artwork, only a digital file. The owner holds the copy of the digital file but not the copyright within it, as they would with a physical item, and they can sell their item at any time to another fan.
“To date, the NFT market has been living in the cryptocurrency world; Serenade is here to shift that, opening up affordable access to NFTs to true fans everywhere with a credit or debit card.”
Serenade is already providing unforgettable moments for music fans across the country. Head over to serenade.co to see how.
About Marathon Music Group
Marathon Music Group partners with artists across diverse music cultures. We amplify their creative vision, help find their audiences and build sustainable careers with a leading edge approach to marketing, smart long term investment and flexible artist friendly partnership deals. MMG represent and work closely with a diverse roster of established and developing acts, imprints include MOVES Recordings, Crux Global, Marathon Artists, New Soil, Mahogany Records, Base N Rebulz, DMY https://www.marathonmusic.group/
