Ex-Spotify Chief Economist Will Page to give keynote on streaming at AIM Connected 2022

Final speakers and sessions announced. Conference to cover hottest topics for independent music business leaders

London, 24th February 2022

The former Chief Economist of Spotify and PRS for Music, Will Page, has been announced as a keynote speaker at AIM Connected 2022, as the final line-up of speakers and sessions is revealed. AIM Connected is the conference and networking event for independent music business leaders, business owners, strategists, senior decision-makers, managers and executives. Returning as an in-person event, it will unite the themes of Music Business, Technology and People for a full day conference programme at BAFTA 195 in central London on Thursday 10 March 2022.

Organised by the Association of Independent Music (AIM), the event’s final line-up features industry big-hitters and thought-leaders discussing key issues for the independent music sector. Through quickfire ‘Strong Opinion’ keynotes, Panel Discussions, In-Conversations and Deep Dive Sessions, attendees will come away with expert insights, fresh ideas, and new tools and connections to stay ahead of the curve, run effective teams and maximise incomes in 2022 and beyond.

Sessions and keynotes include: ‘Top Tech Trends,’ ‘Life After Business Succession,’ ‘Independents Need a Web 3.0 Plan,’ ‘Going Carbon Neutral,’ ‘Black Squares, Who Cares: How Can Independents Really Deliver on Good Intentions?’, ‘The Future of Distribution’ and ‘The Future of Work’.

Will Page’s keynote address will provide an expert economist’s view on arguably the most hotly-debated issue in the industry today – the economics of streaming, with an overview of the current state of the market, the government’s streaming inquiry and the Artist Growth Model proposed by AIM. With a deep understanding and unique perspective on the market, Will’s keynote is sure to be a session of surprises.

Senior representatives from some of the industry’s leading platforms will lead interactive Deep Dive Sessions. Meta’s Julia Killer will provide an overview of all music related opportunities across Facebook, Instagram and the Meta family of apps, while Spotify’s Lucy Blair will set out the platform’s new tools, formats and programmes being developed for artists and labels, and how to leverage them to build audiences and business.

YouTube Music’s Corbyn Asbury and James McGuinness will dive into the playlist ecosystem, providing insight into YouTube’s work across the UK music industry and their newest products and priorities. VEVO’s Deep Dive will focus on reaching new audiences and helping artists gain exposure through Connected Television, presented by Alex Morley and Cristina Bedon.

One of the most important issues linking society, culture, and business will be addressed in Black Squares, Who Cares: How Can Independents Really Deliver on Good Intentions?’. The session will look at whether real progress has been made since the events of ‘Blackout Tuesday,’ and the swathe of initiatives that followed, as well as the actions taken in the independent sector. The panel includes Ben Wynter (AIM and Power Up) and Charisse Beaumont (Black Lives in Music) and will discuss what is working, what is not, and what the leaders in the room can do to speed up progress.

In ‘The Future of Distribution in association with Label Worx’, speakers will delve into the changing role of a distributor, the impact of data and technology in effective distribution, future trends in music consumption, alternatives to traditional distribution setups and much more. Panellists Gee Davy (AIM), Matt Abbott (Label Worx), Wez Saunders (Defected Records), Lee Morrison (rightsHUB) and Aly Gillani (Bandcamp) will unlock knowledge in this core area.

Over the last two years, employers and their teams have been forced to be flexible and agile in the way they work. In ‘The Future of Work in association with PPL’, experts across HR will discuss whether these turbulent times have accelerated progress in the workplace that was inevitable before the pandemic and explore how to support and elevate staff with an often-complex range of needs to create an inclusive and thriving workplace.

Making connections is a core focus for AIM Connected. As well as informal networking across the day, over 100 delegates who purchase tickets by 6pm on Monday 28 February will be in with a chance of meeting with senior experts from key independent music partner through pre-arranged ‘One-to-one Networking’. These are 10-minute meetings where attendees can ‘Meet the Annual Platinum Partners’ (Amazon Music, Merlin, Meta, PPL, Spotify, YouTube Music) and make connections through ‘Business and Investment’, which gives delegates a chance to meet experts who can help them scale-up, secure funding, receive investment or identify alternative routes to finance.

AIM has handpicked essential tools, services and platforms for independent music businesses to showcase at AIM Connected’s Marketplace. Delegates can drop in at any time and connect with businesses that can advise on investment, royalties and accounting, data management, fan engagement, influencer marketing and hearing health.

AIM’s conference programme has evolved to reflect the changing landscape. AIM Connected has merged the previous ‘one stop shop’ business-building conference Indie-Con and the digital-focussed Music Connected, into one whole-of-business event. With Future Independents now established as AIM’s online conference for foundational knowledge, AIM Connected is focussed as the UK’s conference and networking event for independent business leaders.

Tickets are available from £99+VAT for AIM Members and for £250+VAT for non-members. Discounts are available for members of other trade bodies (listed here) and Community Friends of AIM – professional networks that support and work with those underrepresented in the music industry including Women in CTRL,, Attitude is Everything, Power Up, United Development and others. Learn more and book your place via



AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector. Our members range from the largest, most respected record labels and associated music businesses in the world to self-releasing artists and the next generation of entrepreneurs in music.