Remote, 28th July 2022
Exceleration Music, a company formed to enhance the future of independent labels and artists, has acquired the catalogue of innovative Dutch independent Heroic Music Group.
Heroic Music Group is a Dutch independent label, publisher and artist management company founded by Budi Voogt and Tim van Doorne in 2013. Focused on empowering creators, Heroic has managed the careers and released music of artists including TikTok sensation Ark Patrol, Unlike Pluto, rei brown, Stephen, San Holo, DROELOE and Taska Black.
After a decade of full-service artist development, Heroic’s founders are pursuing new ventures, including fast growing music industry job site MusicCareers. Exceleration will work to keep the recordings truly independent and ensure that the musical legacy that Heroic and its artists have created is preserved and enhanced across the global market.
Today’s deal is the first for Exceleration in Europe, and the latest in a series of investments and partnerships. These include its recently announced venture with New York indie Mom+Pop Music, recent winners of A2IM’s Libera award for Large Independent of the Year, as well as deals with indie trailblazers Kill Rock Stars, landmark Los Angeles label SideOneDummy, maverick indie label Bloodshot Records, and an alliance with the Justin Townes Earle estate announced in 2021. Exceleration also owns jazz label Candid Records and has partnered with Alligator Records and the renowned Ray Charles Foundation.
Heroic Co-Founder & CEO Budi Voogt said, “Glen, Charles and the Exceleration partners have built a great reputation as stewards of independent music. We’re glad to partner with them as we have a shared philosophy, believe in their vision and know they have a wealth of experience. They will be great custodians of the catalog and we’re excited to see them take it to new heights.”
Heroic Co-Founder & COO Tim van Doorne said, “We took a year to find the right party to adopt our responsibilities to all the great artists we’ve worked with this past decade. I’m very happy we were able to reach an agreement with Exceleration who, with their shared independent mindset and incredible team, can continue our legacy with new energy.”
Exceleration partner Charles Caldas said, “Budi and Tim have created a great example of the best kind of new-generation, self-sufficient independent music company. Since meeting them during my tenure at Merlin, I was deeply impressed with the way they were intent on building their groundbreaking, future-facing company focused on strong values, underpinned by a truly independent spirit, a path we are also trying to forge with Exceleration. It’s an honor to be able to be custodians of the great music they have released.”
About Exceleration Music
Exceleration Music is a company formed by global music industry leaders Glen Barros, Amy Dietz, John Burk, Dave Hansen and Charles Caldas to invest in the future of independent labels and artists. Exceleration offers personalized solutions to entrepreneurs seeking capital to achieve growth as well as those trying to achieve liquidity or an honorable exit. The company’s growing team of data, sales and marketing experts works to preserve and enhance the legacies of both the entrepreneurs and their artists alike. To date, Exceleration has strategic relationships with SideOneDummy, Alligator Records, Candid Records, Bloodshot Records and the Ray Charles Foundation. Learn more at www.excelerationmusic.com.
Heroic Music Group is a Dutch independent label, publisher and artist management company founded by Budi Voogt and Tim van Doorne in 2013 out of frustration with outdated practices of the music industry. Its mission is to Empower Creators to positively impact culture by providing artist-friendly deals, synergistic services and prioritizing streaming for global impact. Heroic has had the privilege to manage the careers and release of music of artists including Ark Patrol, Unlike Pluto, rei brown, Stephen, San Holo, DROELOE and Taska Black.