Kartel Music Group

Kartel Music Group announces marketing agency expansion with the appointment of Heather Swaine as Managing Director, Agency

Independent music services company Kartel Music Group announces the appointment of Heather Swaine as Managing Director of its expanding marketing and media promotions agency.

London, 13th July 2022

With nearly 20 years of music industry experience, Heather is a communications expert whose background includes roles at both major and indie labels and several music PR/Marketing agencies, she has vast experience in PR, marketing, artist development, managing teams and business development.

Heather comments “I have worked with Kartel on several projects over the years and have always admired their passion for innovation and indie spirit. I’m so pleased to be joining the agency and using my experience and relationships to further develop the agency’s reach across the music industry. I have a huge amount of respect for Charles, who is a forward thinking music business leader and marketer, with a passion for DIY artists and growing their audience.”

Heather’s appointment marks a period of expansion for Kartel Music Group as it strengthens its stand-alone Marketing Agency, underlining its availability to the wider industry, in supporting artists, independent and major label clients alike.  Heather joins Tom Poole, recently promoted to Head of Promotions, and Federica Furlotti, Head of Media in leading the team across all media promotions. The agency offering includes Publicity, Radio, Social, Creative and Digital Marketing.


Kartel is perfectly positioned to cater to the demands of the growing independent artist sector as well as label partners of all shape and size looking to outsource additional capability. The notable rise of DIY artists and the ever-changing media landscape underscores the need for a commercially attuned approach to music marketing. Kartel’s boutique size and experience across recorded music, distribution, artist development and label services provides a depth of understanding that is cognisant to the unique challenges artists and labels face in order to compete at the top.

Charles Kirby-Welch, Founder and CEO comments, “I am thrilled to welcome Heather to the team as we embark on an exciting new chapter to strengthen our Marketing Agency and build the offering further out to the wider industry. Heather brings a wealth of experience and expertise to the company. Kartel is committed to offering a world class service to our amazing artist and label partners ensuring they achieve their goals and realise their potential at what is an incredibly exciting and fast moving time to be releasing music and marketing artists.”


For more information on Kartel Music Group:



For all PR enquiries, please contact Heather Swaine: heather.swaine@kartelmusicgroup.com or Federica Furlotti: federica.furlotti@kartelmusicgroup.com


Kartel Music Group is a modern music services company. We provide integrated solutions for marketing, campaign management, distribution and business services. Our clients include some of the best emerging and established independent artists, managers and record labels in the business.  We are dedicated to reimagining the music industry for creative entrepreneurs in the digital age.

Kartel Music Group

Kartel Music Group is a modern music services company. We provide integrated solutions for marketing, campaign management, distribution and business services.