London, 13th May 2021
Independent London-based music company Killing Moon announce the renewal of their partnership with Native following a remarkably successful 2020. Bookings taken so far within the Native and Killing Moon partnership include the showcase of numerous artists, the breath-taking Lunacincos festival and specialist events such as a visual podcast from Seann Walsh.
Long-term projects are already in the pipelines for this relationship including several hybrid festivals and proliferating the Native brand in non-university markets. By pooling their expertise in live events and Native’s audience of 2m students, the combination of Native’s award-winning music company and Killing Moon’s distinctive ability to find and develop some of the best emerging talent make for a fruitful relationship that both parties are excited to continue.
Since the start of the pandemic, in 2020 Native.fm delivered over 1400 individual hybrid or content-based shows to the university remit – ranging from popular quiz nights with Ru Paul’s Drag Race, DJ sets from the likes of BBC R1‘s Annie Mac and Sigma, Q&A talks with Fyre Festival’s Andy King and more.
Under the new partnership, Killing Moon will be providing general artist and performer bookings to Native.fm, as well setting up more large-scale music and entertainment brands utilising Native’s audio-visual capabilities to help the live music industry’s recovery after a difficult year that has resulted in huge innovative strides in relation to live performance streaming.
“I’m delighted in welcoming this next chapter in our special relationship with Nick Musto and the fine men and women of Native.fm. Aside from the overall mission statement that I think most people who have attended university events since tuition fees became a thing can relate, the application towards music particularly in the context of live-stream performances, tours, festivals and other TV-led opportunities for the music industry is vital to our post-pandemic success. Following a rather victorious Lunacincos Festival – by which we have empirically and practically proven that we can take any artist (that’s not already got a huge following), put them into a live stream scenario, and they will have an audience on top of everyone involved (including songwriters) getting their rightful recompense – we’re just getting more ambitious with a number of larger scale events underway for the remainder of this year, and going into 2022″ – Achal Dhillon (Managing Director, Killing Moon Group)
“Native provide amazing experiences for students across the country. Their innovation with virtual, hybrid & in-person events have and will continue to shape culture alongside the university journey. I’m excited to be part of the team curating events that students will look back on in 20 years’ time while telling their children. Working exclusively on virtual events over the lockdown, I’m looking forward to working on some in-person festivals and tours” – Sam Hong (Head of Live, Killing Moon Live)
“We’re really excited to be working with Killing Moon and taking advantage of their deep sector expertise to bring amazing content onto campus. Ach and the team are going to help us achieve a level of scale across university touring that hasn’t been seen in years and we’re glad we can rely on their guidance to surface up and coming talent” – Nick Musto (CEO and Founder, Native.fm)
Native is a platform designed to connect students with amazing experiences and was built out of a passion to help students have the best time at university. The idea came to life when native’s CEO, Nick Musto, realised that finding the best event or experience was near impossible amongst a sea of information. Native was the simple solution to this problem. It has now evolved into helping over 75 universities to engage more with their students and drive great content directly to students.
FOR BOOKINGS AND MORE INFORMATION:
killingmoon@native.fm
