Milan, IT / London, UK, 16th December 2021 Deceber 16th, 2021 – KINDA, the European marketing company representing several of the world’s most important alternative rock labels in mainland Europe, has announced the promotion of Samir Batista to Director of Business Development. Based in London, Samir will report to KINDA’s headquarters in Milan, Italy, while developing the company’s London office.
Walter Mazzeo, founder, shares that “KINDA’s secret to growth has been to constantly and effortlessly work on improving our offer, to react to this fast-paced market and adapt our infrastructure. Samir has been involved in this process from the inception – and we felt this step up was natural. KINDA’s activity is and will remain focused on the European Union and its Eastern borders, but the British music industry – and London in particular – have always been central to our development. We felt it was time to strengthen our presence there, to have someone represent us there day in and day out, and there is indubitably no better choice”.
Samir comments: “I joined KINDA shortly after its inception in early 2017, and it’s been an absolute pleasure to contribute to its structure and, most importantly, towards the growth of the artists and labels it represents in all European markets, from Portugal all the way to Russia, through Germany, France, Spain and everything in between. I am excited to be given the opportunity to continue doing just that from London, while working to help the company grow and improve on its position of excellence for rock and alternative music in mainland Europe. KINDA has always been much more than a traditional Music Marketing agency, differentiating and improving its services to deliver the very best for its clients.”
KINDA is a European company providing marketing, PR, digital, radio plugging, industry relations and brand consultation services for international rock & alternative labels across all mainland Europe territories. The Milan-based firm operates as a collective of label managers sharing mutual resources to lead full marketing, press and radio campaigns for its clients across the 30+ territories in Europe. The company currently serves as European home base for some of the world’s best alternative rock labels such as Hopeless Records, Better Noise Music, SharpTone Records, Rise Records, Pure Noise Records, Rude Records, Marshall Records & UNFD, and has worked with the likes of BMG, Warner Music Group, Sumerian Records and more, granting all of them the advantage of approaching the market from within. It has led campaigns for Top 10 artists like Sum 41, The Smashing Pumpkins, Jerry Cantrell, All Time Low, Enter Shikari, and many more.
