Mahogany launches curated distribution service, Mahogany Songs

Partners with rising singer-songwriter Áine Deane; with Dom Wallace (ex. Spotify) appointed Label & Marketing Manager to lead on release strategy

London, UK, 23rd May 2024 Mahogany, the global multi-platform music brand best known for the Mahogany Sessions video channel, has launched Mahogany Songs, a new distribution service for independent artists. 

Mahogany Songs provides digital distribution and bespoke artist services with an emphasis on human curation and communication. This allows independent creators to benefit from Mahogany’s 15+ years of experience spanning production, distribution, broadcast, sync, live events and brand partnerships, with the team previously involved in growing artists like Billie Eilish, Hozier, Michael Kiwanuka and Leon Bridges.

Selected Mahogany Songs artists will receive support and insights from the team, as well as access to tools, funding and promotional opportunities across the Mahogany network. This includes its DSP playlists and social media, as well as the Mahogany Sessions and Covers video channels that boast a combined following of over 1 million subscribers.  

Mahogany Songs kicks off its first project with independent singer-songwriter Áine Deane. Since first uploading music to TikTok during the pandemic, Áine has amassed nearly 10 million streams across DSPs and played support slots for the likes of James Bay and Sam Smith. Her upcoming EP, ‘tales of a twenty something’, will be released through Mahogany Songs later in 2024. 

To lead on release and marketing strategy, Mahogany has appointed Dom Wallace as Label & Marketing Manager. He brings with him a wealth of experience, including in his most recent role as Senior Editor with Spotify, where he helped to launch leading playlist brands “Our Generation” and “Fresh Finds UK & IE”. He has also previously worked for Deezer and the BBC. 

Dom will work across the Mahogany network, also overseeing release strategy for its label Mahogany Records and its flagship video channel, Mahogany Sessions. 

Áine Deane commented: “I’m excited to be releasing my upcoming EP, ‘tales of a twenty something’, through Mahogany Songs. I’ve grown up watching Mahogany Sessions from some of my favourite artists, like Ed Sheeran and Hozier, and I’m excited to work with Mark, James and Dom on this project.

Dom Wallace said: “I’m delighted to join the iconic Mahogany brand at such an exciting moment. Mahogany has such a rich history of helping artists tell their story and have been an industry leader in this field over the past 10–15 years. The launch of Mahogany Songs is a huge moment for independent artists and we’re incredibly excited to launch the service with Áine Deane – an artist I’ve admired from afar for a long time. Áine encapsulates the modern independent artist, combining her incredible talent with a passion to be the master of her own career. We can’t wait for the world to hear what she has got lined up next.”

James Gaster, MD of Mahogany, said: “For 15 years we’ve been focused on helping the most exciting artists find new audiences all over the world. Mahogany Songs is the next step in our journey, having been built as a direct response to the expressed needs of artists in 2024. After two years of setup and testing we couldn’t be more excited to be launching the service publicly today. With Dom on board and the incredible team that sits around Mahogany, we’re so pleased to be able to deliver meaningful value to the artists and partners we’re fortunate enough to work with.”  

Mark Murdoch, Founder & CEO of Mahogany, said: “As an independent music company and record label since 2009, our collective experience working directly with unsigned artists has completely shaped this service. Mahogany Songs offers a best-in-class service for talent around the world and will empower them to take the next steps in their careers.

Artists can now apply directly to join Mahogany Songs via the website here. Distribution is powered by Mahogany’s partnership with digital music company Believe, formed earlier this year. 


Since 2010, Mahogany have been a leading light in the discovery, promotion and support of some of the world's most celebrated new music talent.