Match of the Day: The Intersection of Music & Professional Sport

Final speakers announced from Seven League, Fuse, Cherry Red and Dapper Labs to join previously confirmed guests from Universal Music, FIFA, Trapital, Midia Research, Sky, Shoot Music, ClicknClear and Music Ally.

London, 25th October 2021

There are just under two weeks to the BPI’s third and final Insight Session of the year – which for this latest edition will look at the intersection of music and professional sports.

The BPI can now announce the final detail and last slots, with speakers from Seven League, Fuse, Cherry Red and Dapper Labs joining the previously announced guests from Universal Music, FIFA, Trapital, Midia Research, Sky, Shoot Music, ClicknClear and Music Ally.

Where:                Online. Register here to take part. You will be sent a link to log in on the date of the event.

When:                  Thursday, Nov 4th, 4.00pm – 6.00pm (BST)

Music and sports have long overlapped through the shared passion and interest they generate among countless fans and in our media, and this intersectionality increasingly creates significant synergies and partnership opportunities for the two industries and their respective protagonists.

This event will explore developments within sports that the music world can draw inspiration from – whether it’s about the use of innovative tech or new ways of engaging with fanbases; as well as present direct opportunities for music and artists to connect with this ecosystem for promotional or commercial purposes.

The sessions will draw on expertise from the worlds of football and basketball amongst others, as well as music industry executives and specialists working in the intersection of these two businesses – each taking 10 minutes to present an overview or discuss their area of expertise.


  • New Tech Developments & Sports Startups – Joe Sparrow, Editor of Music Ally
  • Spreading the Roots of the Beautiful Game – Iain McNay, Chairman, Cherry Red Records interviewed by Paul Brindley, CEO & Co-Founder, Music Ally
  • Learnings from the US: Hip-Hop & Professional Sports – Dan Runcie, Founder of Trapital
  • Working with Partners: Lessons from Sport for Music – Jon Drakes, Head of Asia Pacific, Fuse and Danielle Sammeroff, Director, Culture and Entertainment Marketing Partnerships, Fuse interviewed by Marlen Huellbrock, Head of Marketing Services, Music Ally
  • Music & Sports TV – Peter Bradbury, Director of Music, Sky and Tom Roberts, Director, Shoot Music
  • The Power of Music & Sports Fandoms – Srishti Das, Consultant, Midia Research
  • Focus on NFTs: NBA Top Shots – Mickey Maher, SVP of Platform and Blockchain Partnerships, Dapper Labs interviewed by Casandra Strauss, Director of Innovation and Special Projects, BPI
  • Parallel Lanes – How Music and Sport are Evolving Digitally – Daniel Ayers, Consulting Partner, Seven League
  • How Music and Sport can be on the Same Team (The Potential of Adaptive Music) – Chantal Epp, Founder & CEO, ClicknClear
  • Music & Sports, Same League? – Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands and Jean-François Pathy, Marketing Director, FIFA, in conversation with Casandra Strauss, Director of Innovation & Special Projects, BPI

Please note: the event is not being recorded, so we’re operating a ‘use it or lose it’ policy.

BPI members can attend for free here, while non-members can purchase a £20 ticket here.  BPI is delighted to offer members of other trade bodies a £5 discount code, and they should be in touch with their respective trade bodies to get this code.



Notes to Editors

About BPI Insight Sessions

The BPI’s Insight Sessions typically explore the intersection of music with technology, and the resulting implications for the music industry and its consumers.  Often presented in association with Music Ally and since 2020 with Bowers & Wilkins, the very first sessions were hosted in 2014.  Over this time 18 Insight Sessions have been staged, including some jointly with the Entertainment Retailers Association.  Previous sessions have focused on subjects as wide ranging as In Car EntertainmentBlockchainVirtual RealityArtificial IntelligenceGeneration ZSmart SpeakersKids InsightsMusic & Wellbeing, and, most recently 10 x 10: Ten Trends for the Next Ten Years.

About Bowers & Wilkins –  www.bowerswilkins.com

Bowers & Wilkins, founded in the U.K. in 1966, has been at the forefront of high-performance audio technology for more than 50 years. It designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Bowers & Wilkins joined the Sound United LLC family of brands in 2020. Learn more at www.bowerswilkins.com.

About BPI (British Phonographic Industry) – bpi.co.uk

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL.  The BPI’s membership consists of over 500 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and 1 in 10 streams around the world.  BPI promotes UK music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation HubInsight Sessions and reports.  The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize.

About Music Ally – www.musically.com / learn.musically.com

Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft. We are the leading periodical on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services. As a leader in industry training Music Ally recently launched an online learning hub for the global music business at learn.musically.com. Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.


BPI represents the UK’s recorded music industry. We champion the interests of our membership which includes more than 400 independent music companies. Together, BPI’s members account for 85% of all music sold in the United Kingdom.