Liverpool, 5th June 2026
Modern Sky has launched the Chinese youth culture brand M_DSK in the UK.
Like its parent company, M_DSK is an incredibly influential brand in China, with an enviable history in the territory. Established in 2016, it has a profound impact on the country’s youth culture via a record label, management company and music festival. The brand has spearheaded the resurgence of hip hop, R&B and the rise of Asian pop in China.
The brand has now been launched by Modern Sky UK under the banner of MDSK (0151) as a fresh space with its own distinct identity. With a focus on growth, collaboration, and exploring underground scenes, MDSK (0151) aims to develop across emerging genres while supporting a diverse range of artists and creative ideas.
MDSK (0151) is headed by Leena Lewis, who has joined Modern Sky UK with a successful track record as an artist manager.
Lewis’ music industry experience stretches back 20 years, having worked with and for a number of respected names, including Anjuna Beats, JHO (Jho Oakley), Chase & Status and Above & Beyond.
She brings with her a talent roster that includes Kurupt FM and Hugo Chegwin, Jianbo, Mat Zo, Rude Kid and CopDat.
Jianbo and CopDat have also signed to MDSK (0151) for records, alongside Hugo Chegwin and Kurupt FM.
Since 2017, Modern Sky UK has grown into a powerhouse of independent music rooted in the North, connected across the UK, and reaching audiences worldwide. The Modern Sky UK label, including its subsidiary Run On Records, develops and elevates artists with distinctive voices and bold creative vision. Meanwhile, its management and publishing arms support talent at every stage from early development to international growth.
Recent highlights include UK No.1 albums from The Lottery Winners, The Lathums and Mick Head; and multiple further Top 10s on the UK Album Charts from Jamie Webster, Red Rum Club.
Leena Lewis said: “I’m so pleased to have joined the Modern Sky UK team for this exciting new project. This company is full of really great, passionate, smart people that have already successfully established Modern Sky in the UK. M_DSK is such a powerful brand in China, with real influence on the exciting youth culture that has emerged in the territory over recent years. As with Modern Sky, we want to take that success and create something that works with the UK’s unique cultural landscape. We’re launching with an exciting roster that we’ll be able to serve in a really special way.”
David Pichilingi, CEO Modern Sky UK and North America, said: “Modern Sky has always believed that the most exciting things happen when you bring cultures, ideas and communities together. MDSK has been a hugely influential force in youth culture in China and now we have the opportunity to create something with its own identity here in the UK. We’re not interested in following trends — we want to build movements. With Leena leading the charge and an exciting roster already taking shape, this feels like the start of something very special.”
