Sentric Music Group

Modern Sky UK inks deal with Sentric Music

Modern Sky UK is a new division of Chinese independent music titan Modern Sky Entertainment

Liverpool, 12th June 2017 Modern Sky UK has signed a sub-publishing deal with fellow Liverpool-based independent Sentric Music.

Both a label and publishing operation, Modern Sky UK is a new division of Chinese independent music titan Modern Sky Entertainment, which was founded by LiHui Shen in 1996.

Artists currently signed to the Modern Sky UK label are also signed to the company for publishing either on an exclusive or non-exclusive basis.

The new agreement will see Sentric perform administration duties for artists signed to Modern Sky UK for publishing, as well as commercialising Modern Sky songwriters as far as sync and other opportunities are concerned.

One such artist is Wigan-based singer/songwriter Pixey, for whom Sentric has already secured a number of sync deals.

The Modern Sky UK operation is headed by Dave Pichilingi, founder of Liverpool Sound City. The new UK-based label and publisher was born after Modern Sky Entertainment inked a long-term strategic partner deal with Sound City in April 2016.

Pichilingi said: “I’ve had a relationship with Sentric and its founder Chris Meehan for some years now, and I’ve watched that company grow in stature and credibility. With Sentric’s main office being in Liverpool, this deal makes even more sense because we have that physical closeness as well as a philosophical one.

“Chris gets what we’re trying to achieve with Modern Sky UK, having spoken to him about the artists that we’re bringing in, and Sentric will be taking a proactive approach with the commercial possibilities of our artists.”

Sentric Music CEO Chris Meehan said: “Dave is a music industry stalwart in the UK and Liverpool with unparalleled experience. We’re really pleased he’s heading up Modern Sky’s UK operation and excited about being a partner. We’ve had a strong working relationship with Dave and the Sound City team for a long time and we’re looking forward to building on that further.”

Modern Sky Entertainment is the largest independent record label in China as well as being promoter of the largest music festivals in the territory under the banner of Strawberry Festivals. Alongside Modern Sky UK and its Beijing headquarters, it also has a New York operation.

Modern Sky UK released a sampler EP on May 26 that officially marked the arrival of the label as well as showcasing its first four signings.

The very limited run of heavyweight 10” vinyl comes with a range of different coloured sleeves that, linking to the parent company, are inspired by the colours of the Chinese elements.

Also available on Spotify, the EP features Glasgow quartet Catholic Action, hotly-tipped Liverpool outfit Violet Youth, Blackburn’s Fuss and Wigan-based singer/songwriter Pixey.

Sentric Music Group

Founded in 2006, Sentric Music Group is a global, award-winning independent publisher. Based in Liverpool, with offices in London, Hamburg and New York, it boasts an international infrastructure including direct royalty collection with over 120 global territories. Today, it represents more than 1.5m works and over 200,000 songwriters.