Modern Sky UK

Modern Sky UK inks JV with DJ Yousef’s Circus Recordings

Liverpool, 12th September 2018 The UK division of China’s largest independent record label and promoter, Modern Sky Entertainment, has formed a joint venture with DJ Yousef’s Circus Recordings.

The JV will see Modern Sky UK invest in Circus Recordings as well as seeking opportunities for the label in Asia, while DJ Yousef will continue to run the company and fulfil A&R duties as usual.

Circus Recordings is the record label founded by DJ Yousef in 2009. It has established itself as a respected destination for house, techno and electronic music and released music from global icons such as Carl Cox, Sven Vath, Marco Carola, Scuba, Green Velvet, Steve Lawler, and of course Yousef himself, as well as breaking new names like Kydus & David Glass.

Most notably, Circus Recordings released Green Velvet’s underground anthem, Bigger Than Prince, in summer 2013 and saw it go on to be a worldwide phenomenon.

Modern Sky UK is headed by Sound City founder Dave Pichilingi, who said: “Modern Sky wants to support exciting, boutique record labels like Circus Recordings and invest in the creative personalities behind them such as DJ Yousef. We hope to be able to announce plenty more partnerships like this one, as a strong independent sector benefits both artists and music fans alike.”

DJ Yousef said: “I am delighted to have signed a collaborative global deal between Modern Sky and Circus Recordings for our future albums. Their ambition is strong and matches my goal to develop the label, along with both new and established electronic music artists in territories around the world – both digitally and physically.”

Modern Sky UK

Founded by Lihui Shen in 1997, Modern Sky Entertainment is a multi-faceted entertainment company, operating across records, publishing, live and video. It is the largest independent record label in China as well as being promoter of the largest music festivals in the territory under the banner of Strawberry Festivals.