Sheffield, UK, 28th May 2025
Tickets For Good—the leading platform providing free and heavily discounted tickets, bringing together global live events and new audiences—has announced the appointment of Derek DeVeaux as Global Chief Operating Officer (COO). This announcement comes as the company celebrates exponential growth in 2025, reaching the milestone of one million tickets distributed and approaching 500,000 registered users on its platform across its UK, EU and U.S. businesses.
Reporting to Tickets For Good CEO Steve Rimmer, U.S.-based DeVeaux is tasked with leading key partnerships, overseeing day-to-day operations, and the platform product delivery. With more than 20 years of experience in technology and operations, he previously served as Head of Technology at Sports Business Journal and worked at AmerisourceBergen, Passport, and Citibank. He is the Founder of Chasm Analytics, a consultancy enabling scalable technology and business solutions.
With this phase of significant international growth at Tickets For Good, further senior global appointments include Jess Nesbitt in Ticketing Operations and Alex Deadman in Communications.
Additionally, the company has expanded its UK-based staff with hires in key roles: Aaron Taylor as New Business Lead, George Webb as Ticketing Operations & Customer Service Lead, and Laura Harmer as Community Partnerships Lead.
New and returning music-related event partners that have joined in 2025 include Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Sun Festival, and Yungblud.
Derek DeVeaux, Global Chief Operating Officer of Tickets For Good, says: “I’m grateful to be part of Tickets for Good and excited to contribute more than 20 years of experience in technology and global business to help advance our mission of supporting those who are making a difference by doing good in our communities.”
Stephen Rimmer, Founder and CEO of Tickets For Good, adds: “We are delighted to have Derek in this position with the global team, helping us accelerate the Tickets For Good international expansion.”
Following the growth of its US operation and launch of Tickets for Good in the Netherlands in January 2025, TFG ambassador Robbie Williams was joined by new TFG ambassador and football legend Edwin van der Sar in April at the Johan Cruijff Arena, announcing his ambassadorship and the donation of tickets to Robbie’s 2025 tour date at the Amsterdam venue for TFG users.
Robbie said: “With Edwin and me joining Tickets for Good, we can reach more healthcare workers and involve new partners from the culture and sports world in our mission.” [**VIDEO LINK]
In March 2025, Tickets for Good featured among the first graduate cohort of the inaugural BPI ‘Grow Music’ programme in collaboration with Abbey Road REDD, Anthony David King, and London & Partners. The 12-week accelerator supported high-potential companies through intensive mentoring, networking, and strategic development.
TFG also participated in the UK Government Ministerial Round Table discussion on secondary ticketing with Minister Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade. TFG CEO Steve Rimmer was spotlighted in an interview with UK Business and Trade for North America, in association with the Department for Business and Trade.
Build new audiences and increase social impact by donating live event tickets to the NHS, charities, teachers and more by partnering with Tickets For Good here.
Notes to editors
Tickets For Good (TFG) makes it easy for live event organisers to donate tickets to non-profit workers, healthcare staff, teachers, who register as members on the platform. Through TFG, these individuals who serve their community are provided access to free and heavily discounted tickets (with a booking fee) to a wide range of events.
Event partners donate tickets that go directly to a wide range of people who work tirelessly to help others or face financial barriers to event attendance. Through Tickets For Good their donations also contribute to audience development, social impact and supporting sustainable revenues across the live and night-time industries.
In addition to music offerings and partners with major festivals and live music events – including British Summer Time, Bludfest, Camp Bestival, Shambala, Tramlines and lots more – TFG offers a diverse range of experiences, from arena concerts and grassroots gigs to theatre, comedy, sports, and immersive attractions.
As well as an event partner, British superstar and philanthropist Robbie Williams is among TFG advisors and investors. “Supporting the arts is a cause close to my heart,” says Williams. “The magic of live entertainment is something everyone should be able to benefit from; so, I’m thrilled to be working with Tickets for Good.”
About Tickets for Good
Founded in 2019 in Sheffield, England, Tickets for Good (TFG) provides free and heavily discounted tickets to live events, theatre shows, comedy, festivals, and attractions for those doing great things in the community. The platform is open to healthcare staff, charity workers, teachers, and individuals receiving UK Government Cost of Living payments, with its registered users now some 500k and 1m tickets processed. The organisation’s core values are rooted in building community, creating measurable impact, and fostering inclusivity, all while maximising access to otherwise unused event tickets for social good. High-profile partnerships with Robbie Williams and Yungblud have helped to boost awareness of the company, which is now used by every major promoter in the UK and many across the EU and U.S. markets.
With formal recognition from music and tech industries growing, notable Tickets For Good milestones and accolades include:
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2020 Tech For Good company – Bethnal Green Ventures accelerator programme.
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2022 winner – TheTicketingBusiness Impact Award – TfG NHS Platform.
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2023 Comcast NBCUniversal SportsTech Accelerator Programme.
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2023 winner – Wallifornia Music and Innovation Summit – Startup of the Year.
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2023 Prolific North – Tech Companies to Watch.
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2023 winner – Music Ally SI:X – category and overall startup contest.
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2024 BPI x London & Partners – Grow Music cohort.
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2024 ADE – Startups Programme cohort.
TicketsForGood.com
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