Music Venue Trust

Music Venue Trust and Ticketmaster announce improved commercial deal for grassroots music venues

Venues to receive 50% rebate on all booking fees

London, 1st November 2021 Music Venue Trust (MVT), which represents hundreds of grassroots music venues and Ticketmaster, who partner with independent promoters, venues, labels and artist management teams to work with the best emerging talent, have agreed a number of changes to their existing agreement that will result in more revenues being directed back into the grassroots music venue sector.

Originally launched in 2016 this partnership between Music Venue Trust and Ticketmaster established a bespoke ticketing agreement for grassroots music venues called ‘The Grassroots Venue Tickets’ platform, which allowed increased revenues to be delivered back to the grassroots circuit from ticketing, where they could make a real difference.

During the last 5 years this has resulted in significant revenues being re-invested by grassroots music venues into their facilities and event programming.

As part of a thorough review of the existing agreement Music Venue Trust and Ticketmaster have announced a number of upgrades to the platform, which have resulted in a simplified and more efficient customer experience and have agreed new terms, which will see an increase in revenues going to venues.

As part of this new commercial deal a key new initiative will see venues now receiving a 50% rebate on all booking fees.

Mark Davyd, CEO of Music Venue Trust said, “As we emerge from this crisis, we are delighted to have worked with the Ticketmaster team to further improve the Grassroots Venues Ticket offer. This new deal puts even more money back into venues where it belongs. We will continue to work with Ticketmaster to develop this partnership so that it supports our whole network.”

Andrew Parsons, MD of Ticketmaster UK said, “Now is a more critical time than ever for the industry to support grassroots venues. Through our long-standing partnership with Music Venue Trust, more than £150K has already been contributed to our “maintain and sustain” fund. To build on this we are evolving our ticketing partnership to donate even more from our fee to these treasured venues, and we’re proud to play our part.”




Notes to Editors 


Music Venue Trust is a registered charity, created in January 2014 to protect, secure and improve the UK live music network by securing the long-term future of iconic grassroots music venues such as Hull Adelphi, Exeter Cavern, Southampton Joiners, The 100 Club, Band on the Wall, Tunbridge Wells Forum etc. These venues have played a crucial role in the development of British music over the last 40 years, nurturing local talent, providing a platform for artists to build their careers and develop their music and their performance skills.

We work to gain recognition of the essential role these venues fulfil, not only for artist development but also for the cultural and music industries, the economy and local communities. We aim to preserve and improve venues, making them more efficient and improving the experience for performers and audiences. Long-term we plan to acquire the freeholds of as many of these vital venues as possible.

Music Venue Trust is a Charity registered with the Charity Commission of England and Wales, registration no: 1159846.

Music Venue Trust

Music Venue Trust is a UK registered charity which acts to protect, secure and improve Grassroots Music Venues.