New speakers, sessions and 'sync primer' workshop announced for AIM Sync 2022

Global conference and marketplace for sync licensing and brand partnerships on 10 February

London, 2nd December 2021 The Association of Independent Music (AIM) has announced a new round of sync experts, brands and music supervisors joining its global conference and marketplace for sync licensing and brand partnerships, AIM Sync 2022 on 10 February. Also announced is ‘How to Get Started in Sync’, a primer AIM Academy event for those new to the area.

The full-day online event helps businesses putting out music to optimise their sync strategy and maximise this key revenue stream by bringing them together with sync experts, brands and prominent international music supervisors in film, gaming, TV, advertising and more.

Newly announced sessions include ‘Licensing in the Streaming Landscape’, which will see speakers delving into the world of deals with Amazon Prime, Apple TV, Disney+, Netflix and other global video streaming services, helping delegates understand the video streaming model and its deal requirements. Panellists join the session from Domino, Plutonic Group Syncs, and law firm Wiggin.

‘Luxury Fashion and Independent Music’ covers two areas of the creative industries known for their innovation and cutting-edge output. Experts from each of these worlds will look at the increasing number of collaborative opportunities across fashion shows, brand partnerships, and advertisements in this space, and how to build meaningful relationships between artists, and the music professionals working with them, and haute couture brands.

With 42 million games sold in the UK in 2020, ‘Gaming the System – The Evolving World of Games’ looks at one of the fastest growing areas of sync with huge potential for music to reach new audiences around the world. As well as the opportunities for sync in the games themselves, it will look at the cross-over of music with gaming streamers and influencers, and discuss how independent rightsholders can collaborate with them. Speakers join the session from Feel For Music – a music consultancy specialising in gaming and media, video licensing experts Lickd and iconic independent label Partisan Records.

‘Tools for Sync’ sessions present a range of leading music service companies, each of which offers a different tool to empower participants in the sync world. Musiio’s Commercial Director Mack Hampson will highlight the power of using AI to tag music and understand music metadata from a macro perspective, SyncLodge CEO Lionel Lodge will introduce his service’s powerful sync licensing management tools and Claire Lothian will present DISCO’s popular platform, which simplifies the process of receiving and sharing music and media files.

These additions join the existing line-up to create a fully loaded programme, sitting alongside: ‘Soundtracking British (TV) Culture’, ‘Sync across Europe’, ‘Specialist Music in Sync’ and the yearly Sync Market Overview, which will be presented by Paula J. Durán, Creative Director of Soundway Publishing. These sessions will feature sync experts sharing their knowledge from Bell Music Supervision, CINESONG, Cooking Vinyl, Creaminal, Hospital Records, Mute Song, Ninja Tune, Plutonic Group Syncs and Shoot Music as well as several freelance music supervisors.

Ahead of the main event, the AIM Academy presents its popular sync primer session ‘How to Get Started in Sync’ on 1 February 2022. For those starting their journey in the sync world, this is the perfect opportunity to learn the essentials and start pitching and succeeding ahead of the more in-depth AIM Sync conference. Tickets for the primer are on sale here at a subsidised price of £10+VAT for AIM members or £30+VAT for non-members, with discounts available.

Over 30 international music supervisors have now been confirmed for AIM Sync’s One-on-One Networking Meetings, which give attendees the chance to make high quality connections, share knowledge, and generate new business. They join the event from companies including Air Edel, BT Sport and CBS Studios amongst many others. These meetings are pre-booked and open to delegates who purchase their tickets before the deadline of 22 January.

AIM Sync’s Listening Sessions feature valuable real-time feedback on delegates’ music directly from the decision-making music supervisors themselves, helping attendees build an effective strategy to earn from sync.

The AIM Sync Awards celebrate and showcase innovative use of independent music in the sync and brands landscape with two categories – ‘Independent Sync of the Year’ and ‘Music Supervisor of the Year’. Entries are free for delegates, and the deadline has been extended to the end of this week on Friday 3 December.

Finally, all AIM Sync ticketholders will be given an exclusive copy of AIM’s Sync Guide (RRP £50 and free to members), which provides readers with essential tips and knowledge on making the most of modern licencing opportunities.

For the full schedule and tickets, which start at £10+VAT for AIM Members (Rightsholder, Distributor and Friends of AIM), visit

AIM Sync is supported by AIM’s Annual Platinum Partners: Amazon Music, Facebook, Merlin, PPL, Spotify and YouTube Music, whose support helps the trade body deliver its programme of leading industry events.



About AIM  

AIM is the not-for-profit organisation representing and supporting the UK’s independent music community, which makes up over a quarter of the UK’s recorded music market. Now in its 22nd year, AIM’s members range from the largest, most respected record labels and associated music businesses in the world to DIY or self-releasing artists and the next generation of entrepreneurs in music – including 4AD, Black Acre, CTRL Music, Dirty Hit, Domino Recording Co, Hospital Records, Killing Moon Group, FAMM, Ninja Tune, Numbers, Transgressive, Secretly Canadian, Supernature, Warp, and XL Recordings.

AIM exists to level the playing field for UK independent music businesses – the beating heart of music. No matter their genre, their background, how much money they have, how they identify or their age, AIM provides access to the knowledge and contacts creative entrepreneurs need to create, build and win. AIM supports its members, not only through the difficult times, but also on a day-to-day level with practical support that makes a real difference to their lives and work, helping them take their businesses to the next level.


AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector. Our members range from the largest, most respected record labels and associated music businesses in the world to self-releasing artists and the next generation of entrepreneurs in music.