Los Angeles, 9th March 2026 OpenPlay, the music industry’s most popular asset, data, and rights management platform, used by thousands of labels and publishers, announces the commercial launch of the OpenPlay Connect App Exchange — a fully transactional B2B marketplace bringing structure, interoperability, and standardized transactions to a historically fragmented music services economy.
Through Connect, distributors, labels, and publishers operating on OpenPlay’s catalog and rights management platform can seamlessly transact, executing commercial engagements and exchanging data, with the industry’s leading providers, including beatBread, Beatdapp, Cosynd, FaroLatino, Habitat Financial, Harmix, LyricFind, Matter Collective, Muserk, Music Story, Musixmatch, MySeat Media, Vobile, and Sureel.ai, all directly from their OpenPlay dashboard.
Connect launches at a pivotal moment for the global music industry. Creator output continues to accelerate, AI deployment is expanding rapidly, and new distribution and monetization models are reshaping the ecosystem. Labels and publishers now require an expanding range of specialized services to effectively deliver, track, manage, protect and optimize the value and revenues of their catalogs. The challenge is no longer a shortage of innovative technology, data, or service providers, it is how to leverage more of them without adding people, cost or operational burden.
A Bespoke Commerce Hub for an Estimated $25 Billion B2B Ecosystem
Across the global music economy, tens of billions of dollars in rights and services are still coordinated through spreadsheets, PDFs, and fragmented email chains, infrastructure that has not kept pace with modern scale. The result for labels and publishers is redundant data communications, delivery bottlenecks, rights conflicts, monetization friction, and rising operational costs, while service providers face delays and higher costs in acquiring customers.
Without a common transaction layer, scaling and operating rights management infrastructure remains a huge challenge.
Connect addresses these growing challenges by embedding leading service providers directly into a single app-based marketplace, enabling labels and publishers to engage in commercial engagements inside a trusted, standardized framework supporting structured workflows, data exchange, reporting, and financial settlement. By providing a standardized platform for rights holders and service providers to work together, Connect powers a unified commercial infrastructure layer for music’s B2B services economy – a total addressable market which OpenPlay estimates to be worth up to $25 billion.[1]
Edward Ginis, Co-Founder of OpenPlay, said: “Connect will become the trusted B2B exchange for the global music ecosystem. Its impact extends beyond individual rightsholders, it strengthens collaboration, streamlines data flows, and lowers barriers to innovation across the sector. With our experience in rights management, APIs, and data interoperability, OpenPlay is uniquely positioned to operate this exchange. This launch marks a major step forward in building a more efficient and connected music business.”
Built on the industry’s most robust and widely integrated Content Management foundation, Connect is designed not only as a commercial marketplace, but as an operating layer for technical and financial interoperability across the modern music services economy.
Bob Barbiere, EVP and General Manager of OpenPlay, added: “Our experience in technology, media, and transformational data exchanges has enabled us to create a neutral, centralized transaction layer for the music industry. Connect is interoperable by design, empowering rightsholders to work seamlessly with the partners that best fit their needs. With more than 125 providers already seeking participation, we’re not simply launching a marketplace, we’re building the commercial infrastructure that will define how music services transact for the next decade.”
Participating providers span a wide range of categories, including audio and video creation, metadata enrichment, track stemming, lyrics transcription, song registration, marketing tools, sync tagging, Direct-To-Fan (D2F), UGC protection, revenue recovery, license compliance, royalty processing, and more.
Morgan Hayduk, Co-CEO & Co-Founder of Beatdapp, said: “We are proud to partner with OpenPlay as one of the first companies to join Connect. By offering Beatdapp’s AI Music Detection technology within the ecosystem, members gain seamless access to advanced verification tools that protect content integrity and safeguard copyright value at scale.”
Paul Goldman, CEO & Founder of Muserk, added: “The future of music rights depends on data integrity and connectivity. Through Connect, thousands of labels and publishers can access Muserk’s patented Blue Matter technology, enhancing data accuracy, interoperability, and global transparency. We share OpenPlay’s vision to modernize the industry’s data backbone.”
Connect App Exchange Will Be Deployed by Distributors and Publishing Administrators Worldwide
Connect launches today within OpenPlay’s label and publisher community and will expand later this year being deployed in white-label, custom branded versions of Connect App Exchange for distributors and publishing administrators worldwide. Rather than building and maintaining hundreds of technical integrations, partners can activate a fully governed, revenue-generating service marketplace inside their ecosystem, transforming operational complexity into scalable infrastructure and competitive advantage.
The launch of OpenPlay Connect App Exchange follows a milestone year for OpenPlay, including a multi-million-dollar strategic investment round led by industry veteran Tracy Maddux and the rollout of OpenPlay Reach, supporting seamless packaging and real-time delivery of music and video releases to dozens of the industry’s top major and independent distributors and supply chains.
ENDS
Press contacts:
Fourth Pillar: Lynne Best / Claire Turvey / Jose Guariglia / Tomas Nevrkla
OpenPlay@fourthpillarpr.com
About OpenPlay
OpenPlay is transforming the $65 billion music industry by serving as the essential business engine for rights and asset management. Trusted by more than 3,500 music companies globally, OpenPlay replaces fragmented legacy systems with a unified platform that acts as the single source of truth for catalogs of every size.
The company’s suite — Music (recorded music management), Reach (multi-channel delivery), Connect App Exchange (B2B marketplace), InTune (revenue analytics), and Flow (workflow management) — enables seamless management and monetization of music assets while strengthening existing commercial relationships.
By eliminating technical friction and delivering enterprise-grade tools through an intuitive interface, OpenPlay empowers rightsholders to take control of their future without disrupting their present partnerships.
For more information, visit www.openplay.co
[1] This is OpenPlay’s own estimate of the Total Addressable Market of music’s B2B services economy, based on their analysis of figures from the IFPI, CISAC and major PROs around the world, as well as data from Luminate, MIDiA, Goldman Sachs and other specialized intelligence firms.
