[PIAS] announce Tom Keil as Global Head of Dance and Electronic & Executive VP of A&R

[PIAS] Électronique launched as new frontline division.

London, 31st March 2023 [PIAS], one of the world’s leading music companies, has announced the appointment of Tom Keil as Global Head of Dance and Electronic & Executive Vice President of A&R.

Tom, whose appointment is effective immediately, will be based in London and will report directly to Russell Crank, Head of A&R (UK).

In addition, the company has launched a new frontline division [PIAS] Électronique, which will become home to a roster of globally ambitious artists. Releasing both singles and albums, the imprint will champion all forms of electronic music, ranging from commercial dance hits to the crossover sounds of the underground, and will utilise the company’s global infrastructure and network.

Tom Keil is a German music executive, who joins [PIAS] from his role as the General Manager and VP A&R for Ultra Music in Europe, where he discovered the young Felix Jaehn, whose remix for Omi Cheerleader became the most successful release in the history of the label, going on to become a global number one record including in the U.S. and U.K.

Tom started his career in the 1990s as a producer, remixer and topline writer. In the early 2000s he worked as A&R Manager & Consultant for Superstar Recordings and Universal Music Germany and in 2010 became the new Head of Zeitgeist at Universal Music Germany working with artists including Avicii, Duck Sauce, Otto Knows, Tacabro, Fedde Le Grand and many more.

Tom Keil said,” I am very happy and proud to be joining [PIAS] and am very grateful to Kenny Gates and the whole team for this great opportunity. Besides signing new and exciting artists it is going to be an amazing experience be working with the great catalogue that [PIAS] has built over four decades. It makes me feel like a kid in the candy store!”

Russell Crank said, “Within 5 minutes of talking with Tom, I found his passion for forward thinking electronic music to be infectious. The important records he’s been involved with over his career stand as testament to his deep-rooted understanding of the dance world and I look forward sharing in his excitement for new records over the years to come.”

Kenny Gates, [PIAS] CEO said, “We are delighted to welcome Tom to the [PIAS] family. His experience, expertise and proven track record in the fields of dance and electronic music will add real firepower to our A&R team.  The launch of our new [PIAS] Électronique division, which Tom will steer, aligned with our global infrastructure and resources will give us a strong platform to sign and develop fantastic new talent.”


[PIAS] is an independent music company that has a global presence. With offices in all major territories around the world and over 300 employees it has two core divisions: the [PIAS] Label Group and [Integral] Distribution and Label Services.