Riptide Music Group

Riptide and Repost by SoundCloud Team Up To Offer Full-Service Marketing Support for Artists and Releases on Riptide’s New Record Label

Riptide launched its record label quietly last year

Culver City, CA, 28th January 2021 Riptide Music Group has tapped Repost by SoundCloud, a next generation artist services business providing tools and services to help creators grow their careers, to support its new record label. The deal will see Repost provide a tiered menu of label services and tools including industry-leading distribution, creative marketing, and monetization services tailored for specific Riptide artists and releases.

Primarily known for music publishing and sync licensing, Riptide launched its record label quietly last year as a natural evolution of the company, which has a history of placing songs in major entertainment and advertising productions, gaining exposure to millions of consumers.

Riptide Music Group CEO Keatly Haldeman said: “Our proven track-record of securing syncs in the biggest TV shows, trailers, ads, Youtube channels and video games makes Riptide a music marketing machine. We realized that many of our artists didn’t know how to truly maximize the value of the syncs we generated for them, so we launched the label to provide our roster with strong creative and marketing support.

“We were drawn to Repost’s substantial label services and marketing reach, both within the SoundCloud platform and outside of it. They have solid relationships with the editorial staff at DSPs and, with their full support behind us, every record we release will be backed by a powerhouse team.”

Edgel Groves, Senior Manager of A&R at Repost said: “Our industry-leading tools and services enable artists to reach new audiences and gain more exposure. We’re excited Riptide has selected Repost by SoundCloud to help them take their roster of artists to the next level.”

About Repost:

Repost is for serious artists who want to take their career to the next level – while staying independent. Repost by SoundCloud gives any artist access to professional marketing and monetization services and industry-leading distribution features. Artists getting traction through Repost by SoundCloud could be eligible for the invite-only program, Repost Select – a program for professional artists who want to unlock their potential and take their music career full time. Repost Select offers support from a team of experts, first access to premium promotional opportunities, prime placement on music services and radio stations, and top consideration for funding and advances. For more information, visit: https://www.repostnetwork.com.

Riptide Music Group

Founded in 2000 as a sync-focused independent publisher, Riptide has become a leader in 21st century rights management. Through our proactive creative efforts, we have generated over $50 million in fees for our clients. With our partner, Sentric, we collect royalties worldwide efficiently, quickly, and transparently.