Los Angeles, United States, 25th January 2022
Utopia Music, the Swiss Music fintech company, announced that Rosa Asciolla joined the company as Vice President, Global Artist and Creator Community as of January 1st, 2022. She will report directly to the CMO and will be based out of Los Angeles, California, expanding Utopia’s existing presence on the US West Coast.
“It’s exciting to have someone as talented as Rosa join our team,” said Mäkeläinen. “Her impeccable trajectory at Spotify, where she helped numerous talent teams navigate the streaming landscape, speaks volumes. She’s an incredible addition to our team and will continue to foster transparency in the industry and help even more Creators reach Utopia. Exceptional executives like Rosa supercharge our team and are incredibly important in achieving our vision of Fair Pay for every Play.”
Asciolla spent nearly 10 years at Spotify. In her last position as Head of North America, Artist & Label Partnerships, she led the team that worked directly with senior label and distributor executives, artists, and managers supporting, empowering, and educating the creative community about its services and how to navigate the streaming landscape. At Spotify, Asciolla worked across teams to foster relationships and build feedback loops between the company and Creators. Along with the broader Music team, she played an integral role in creating Spotify’s first artist-focused website, which established transparency around the streaming business model and allowed them to maximize their global presence to Spotify’s 380+ million users.
“I’m thrilled to be joining Utopia at such an exciting time,” Asciolla said. “With the globalization of music and data, it’s important to continue the journey of empowering Creators by providing a one-stop-shop that will enable their growth. There’s more transparency in data, information, and opportunity than ever before and Utopia is leading the charge in this respect. That’s why I look forward to being an integral part of that mission.”
Asciolla attended Loyola University New Orleans where, in the wake of Hurricane Katrina, she worked with a non-profit fundraising development, assisting in rebuilding the city and reinvigorating its musical heritage. Throughout her career she’s received recognition from prominent publications such as Billboard Women in Music Edition, Variety Rising Leaders List, and Billboard’s 40 Under 40.