Sentric Music Group

Sentric makes Business Affairs and Data Science hires

Loren McShane joins as Head of Legal and Business Affairs Dr. Joe Watson takes Data Scientist role

Liverpool, 30th March 2020 Sentric Music Group has made two important additions to its team with the hiring of Loren McShane as Head of Legal and Business Affairs, and Data Scientist Dr. Joe Watson.

McShane joins Sentric after holding Business Affairs roles at Sony/ATV, Vevo and the BBC.

She will be based in Sentric’s Liverpool HQ, reporting to CEO Chris Meehan, servicing all internal departments as well as working on new business and regulatory matters.

Meanwhile, Dr Joe Watson has taken on a Data Scientist role at Sentric, having successfully completed a Knowledge Transfer Partnership at the independent publisher between August 2018 and January 2020 in partnership with Loughborough University, funded by Innovate UK.

The KTP embedded within Sentric the ability to interpret large complex datasets as well as allowing the publisher to develop its predictive analytical capabilities and generate data-driven insights from its existing datasets to improve communication with stakeholders.

In his permanent Data Scientist role, Watson will further Sentric’s predictive analytic capabilities; supporting staff to make data-driven business decisions, leading development of predictive analytics within Sentric’s RightsApp platform, and providing clear and transparent insights to stakeholders at all levels of operation.

Watson will be based in the Liverpool HQ, reporting to Head of Business Operations, Sabine Douglas.

Sentric Music Group CEO Chris Meehan said: “These are two key hires that really benefit our company at all levels, both in terms of our business development and the way we boost our clients’ business through cutting edge research and data analysis.”

Sentric Music Group

Founded in 2006, Sentric Music Group is a global, award-winning independent publisher. Based in Liverpool, with offices in London, Hamburg and New York, it boasts an international infrastructure including direct royalty collection with over 120 global territories. Today, it represents more than 1.5m works and over 200,000 songwriters.