London, United Kingdom, 7th June 2025
Independent record label and creative collective SONO Music has launched a new free Spotify playlist submission tool, designed to provide independent artists with a frictionless and transparent entry point into curated discovery.
The tool, which lives at https://hey.sono.to/free-playlist-submission, is built without paywalls or ranking systems. Instead, artists can submit their tracks directly, with optional donations available for curators — not required fees.
“We designed it to be everything the industry too often isn’t — open, fair, and human,” said Stefano Poillucci, Founder of SONO Music. “We wanted to eliminate the gatekeeping and build a system that respects both the artist and the curator’s time.”
Curators Get Donations. The Planet Gets Trees.
As part of the launch, SONO Music is introducing an integrated sustainability initiative called SONO Green: One Song, One Tree.
Through this program, for every £10 donated through the platform (cumulatively or individually), SONO will plant one tree via a certified reforestation partner. The idea aligns with SONO’s broader mission of creating meaningful change through music — both culturally and environmentally.
“We believe music can move more than people — it can move systems,” said Poillucci. “Our artists come from all over the world. Sustainability isn’t a marketing buzzword for us; it’s a core responsibility.”
Part of SONO for Artists Ecosystem
The submission tool is one part of SONO for Artists, the label’s digital platform and service hub, which allows artists to:
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Distribute music globally
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Access marketing and DSP strategy tools
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Gain support through SONO’s partnerships with Universal Music Group and Virgin Music Group
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Analyze performance through integrated analytics and campaign tracking
The platform is available at https://sonomusic.app.link and is geared toward independent artists who seek both creative autonomy and industry-level infrastructure.
Artist-Centered, Globally Connected
Founded in 2020 out of a DIY space on the outskirts of Rome, SONO Music has grown into an international collective representing artists from over a dozen countries, with a focus on artist development, sustainability, and radical transparency.
Its “step-by-step” model encourages artist self-empowerment while providing structural support for publishing, branding, promotion, and sync.
With over 40 artists already onboard, SONO continues to expand its network with a hybrid model that blends digital tools, label services, and global thinking.
Call to Action
Independent artists can access the free submission platform at:
👉 https://hey.sono.to/free-playlist-submission
Distributors, curators, and press partners interested in joining the SONO ecosystem or learning more about the One Song, One Tree initiative can reach out to the team directly.
📩 press@sonomusic.co
🌐 www.sonomusic.co
About SONO Music
SONO Music is a globally-minded independent record label and music collective built to empower emerging artists through collaboration, transparency, and sustainability. Services include A&R, music production, global distribution, marketing, visual branding, and sync licensing. Through its SONO for Artists platform, the label offers a scalable and artist-friendly ecosystem supported by strategic partnerships with Universal Music, Virgin Music, and leading DSPs.
For more information, visit sonomusic.co or follow @sonomusicgroup on all major platforms.
