Sound City

Sound City 2020 cancelled, date set for 2021 comeback

Guest House live-streaming platform continues to grow

Liverpool, 29th July 2020 The organisers of Sound City have made the difficult decision to cancel their 2020 event, setting sights on an exciting return in 2021.

The next Sound City festival and Sound City+ conference will take place from April 30 – May 2, 2021.

Originally scheduled for May, Sound City 2020 was postponed until September as a result of the COVID-19 lockdown.

Determined not to leave music fans and artists deserted, the Sound City team developed and launched Guest House – a live-streaming platform with weekly programming. Designed to help artists who have had to cancel live shows as a result of the pandemic, it offers fans the opportunity to financially support their favourite acts through donations.

One of the first solutions of its kind, Guest House has since evolved far beyond the context of lockdown, becoming a permanent fixture in the Sound City stable.

The inaugural Stay At Home Festival in May saw live-streamed performances from Friendly Fires, The Wombats, She Drew The Gun, Ian Skelly and more.

Since then, the platform has hosted album launch parties for Vistas and The Blinders, along with Saturday Guest House shows for DJs such as Anti Social Jazz Club, Melodic Distraction, Chinatown Slalom and Kessler.

It also celebrated the end of the 2019/2020 Premier League season with a BOSS End of Season party in partnership with Levi’s, featuring sets from Timo Tierney, Mason Owens, Ben Burke, Kieran Molyneux and Jamie Webster.

Client-based programming has included other special shows for AWAL, SAMA, The Rattle, Keychange, BIMM and SB Mgmt.

New Guest House shows will air throughout the year, including between 25 – 27 September when this year’s Sound City was due to take place.

Sound City MD Rebecca Ayres said: “Cancelling Sound City this year is one of the most difficult decisions we have ever had to make, however, with all factors taken into account, we feel that by pushing ahead in September we would not be able to guarantee the usual exciting, quality event that our fans and artists deserve. It is for the best that we focus on next year’s Sound City so that we can work to give everyone an unforgettable festival experience with the very best emerging music.

“These difficult times have presented the entire music industry with incredible challenges – but there are so many examples of those challenges being turned into opportunities. We started our Guest House live-streaming platform as a way of helping artists who had a vital revenue source snatched from them, and it has grown into a highly popular part of the Sound City brand. We will continue to bring great music and experiences to fans and more opportunities to artists and partners via Guest House and look forward to a spectacular return for the Sound City festival and conference in 2021.”


Sound City is proud to work with many leading and innovative partners including…


About Arts Council England

Arts Council England is the national development body for arts and culture across England, working to enrich people’s lives. It supports a range of activities across the arts, museums and libraries – from theatre to visual art, reading to dance, music to literature, and crafts to collections. Between 2018 and 2022, Arts Council England will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country.


About INES and Creative Europe

We are part of the Innovation Network of European Showcases. The INNOVATION NETWORK OF EUROPEAN SHOWCASES, or INES, is a European cooperation project initiated by eight international showcase festivals and gigmit, the European digital platform for artist booking. Co-funded by Creative Europe Programme of the European Union.


About Keychange

Keychange is a pioneering international initiative which transforms the future of music whilst encouraging festivals and music organisations to achieve a 50/50 gender balance by 2022. 74 emerging artists and innovators each year from across Europe and Canada will take part in international festivals, showcase events, collaborations and a programme of creative labs. Keychange aims to accelerate change and create a better, more inclusive music industry for present and future generations.

Keychange is led by Reeperbahn Festival, PRS Foundation and Musikzentrum Öst, supported by the Creative Europe programme of the European Union, in partnership with Tallinn Music Week, Iceland Airwaves, BIME, Oslo World, Linecheck/Music Innovation Hub, Ireland Music Week, SACEM, Liverpool Sound City, Way Out West, Spring Break, MAMA, MUTEK and Breakout West.

Keychange is sponsored by FACTOR, Fundación SGAE, GEMA, Gorwelion Horizons, IMRO, the Musicians’ Union, Norsk Tipping, Roskilde Festival, Smirnoff Equalising Music, SOCAN Foundation, Songtrust, SoundCloud, STEF, STIM, and Talent Norge.



CAPLL Ltd is an established leader in face-to- face, regular-giving and lottery fundraising. We work in partnership with our clients to secure high quality, committed donors at sector leading attrition levels. Since 2009, CAPLL Ltd has generated in excess of 1 million long-term donors through lottery and regular giving campaigns. We employ directly and indirectly over 650 people nationwide working in high footfall venues, including high profile shows, and residential areas. We raise awareness through strongly branded presentations, stands and materials, which promote our clients work. An emphasis on inspiring quality supporters is at the heart of what we do. A thorough understanding of our client’s needs allows us to deliver national and regional campaigns for a wide variety of partners in the Charity Sector, the Energy Sector and Home Security. CAPLL Ltd has become one of the largest in its field across Europe!”

Sound City

Sound City-owned events include Liverpool Sound City festival and conference, Dubai Sound City, New York Sound City and Sound City Digital, Sound City Korea, Gateway To The Asian Music Markets, Off The Record, and Sound City Satellite.