Sound City

Sound City Digital returns for second edition

Online festival and conference will take place from April 26 – May 1. Digital event will precede return of traditional Sound City in October

Liverpool, 20th April 2021 Sound City Digital will return for its second year at the end of April, with six consecutive days of headline artists, new music showcases, cutting-edge industry panels and inspiring In Conversations.

After a successful inaugural event in 2020, as a response to the Covid crisis, the online showcase festival and conference, will take place once again on Sound City’s own Guesthouse platform from Monday 26th April – Saturday 1st May.

The digital conference element has been built to inform and inspire artists and industry alike. It includes In Conversation sessions with fashion stylist and cultural commentator Ayishat Akanbi; and songwriter, musician and Gorillaz live bassist Seye Adelekan.

The conference is powered by CAPLL and co-curated with AIM, Brighter Sound, Horus Music, Horizons/Gorwelion , Moving The Needle, Keychange and TuneCore & Black Lives In Music.

Subjects covered across the conference’s panels will include the future of fan engagement (with AIM), Moving the Needle presents: ‘You Don’t Have To Hold A Mic To Be Part Of Our Industry’, the music market boom in Nigeria (with Horus Music), the international language of music (with Horizons/Gorwelion), how to gain followers on TikTok (with AIM) and what does success looks like in today’s music industry (TuneCore & Black Lives In Music).

Headlining the festival are The Snuts – in a special, free to watch performance live from The Tall Ship – Rianne Downey, Brooke Combe and Tom Rogan.

There will also be festival showcases hosted by Horizons/Gorwelion (Wales), SaskMusic (Canada), Korean Cultural Centre (Korea), Horus Music and Sound City’s own Launch powered by CAPLL.

For more info, visit:

This digital event will precede the Sound City 2021 festival and conference, which will return as a physical, live event on October 1 – 3.

The first wave of artists to play Sound City 2021 has already been announced. They are: Rejjie Snow, Red Rum Club, The Snuts, The Lathums, The Mysterines, The Murder Capital, Lanterns On The Lake, Abbie Ozard, Brooke Combe, Hello Delaware, Miss Tati and Isabel Neib.

Continuing a long-standing relationship, Sound City is once again the UK’s lead festival partner for Keychange, the global movement focused on the restructuring of the music industry to achieve gender equality. A focus that will be shown across the full Sound City line-up with many more names to be revealed in the months ahead and through a range of initiatives, panels and more.

Sound City is committed to championing gender equality across all of its musical projects including Sound City Korea, Ipswich and new streaming platform Guesthouse.

Sound City Managing Director, Becky Ayres, said: “Last year a digital version of Sound City came out of necessity – this year, we’re delighted to announce a second edition based on its own merits and alongside the traditional Sound City showcase festival and conference everybody knows and loves. We were able to involve such a wide range of people in the first Sound City Digital and had such a great response that staging another in 2021 with even more partners was a no-brainer. We look forward to seeing everyone online at the end of April.”

Sound City

Sound City-owned events include Liverpool Sound City festival and conference, Dubai Sound City, New York Sound City and Sound City Digital, Sound City Korea, Gateway To The Asian Music Markets, Off The Record, and Sound City Satellite.