Sound City

Sound City secures CAPLL Ltd investment for talent development programmes

Liverpool, 18th February 2020 Sound City has partnered with fundraising agency CAPLL Ltd in a deal that will see increased investment in its suite of artist and business development programmes over three years.

CAPLL Ltd, is an established leader in face-to-face, regular giving and lottery fundraising, working to secure high quality, committed donors at sector leading attrition levels.

Now one of the largest in its field across Europe, since 2009, CAPLL Ltd has generated in excess of 1 million long-term donors through lottery and regular giving campaigns.

Sound City is a UK leader in the training and development of music business and artist talent through a range of programmes covering the North West of England and the UK more broadly. They sit alongside its famous Sound City and Off The Record festivals and conferences; Sounds of the Xity, Beijing, in partnership with Modern Sky Entertainment; and Sound City Korea, which sees UK artists showcase at Asia’s biggest industry events Zandari and MUCON.

As part of this collaboration, CAPLL Ltd will also be stage partner for the Emerging Talent stage at Sound City 2020. Artists billed include The Blinders, Mysterines, The Snuts, Marika Hackman, Marsicans and more.

CAPLL Ltd’s investment in Sound City’s development programmes adds to long-term support from Arts Council England – the national development body for arts and culture across England, working to enrich people’s lives. Arts Council England will invest £1.45 billion of public money from government, and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country between 2018 and 2022. Sound City is one of Arts Council England’s national portfolio organisations.

Linked to this announcement, Sound City’s Surgery programme has been rebranded as ‘Launch’.

The programme helps artists over a 12-month period with recording and releasing music; funding; tour management; marketing and PR; personal development; and the transition to treating their band and brand as a business.

12 artists have been named for the 2020 Launch programme. They are The Mysterines, Lydiah, That’s Juvey, Weezy Jefferson, Tomike, Nikki & The Waves, The Sway, Podge, L’nee Golay, Lizzie Ross, Molly Green, and Daddy.

Sound City will measure and evaluate each act’s progression, documenting their journey and showcasing it to the company’s more than 150,000 followers online.

Artists will be given the opportunity to play international showcases, as well as Sound City Liverpool and other Sound City UK events.

CAPLL LTD are passionate about projects that look to benefit local communities and create of positive impact for people in those communities. In the past we’ve been involved with many projects such as the Danny Ings disability project amongst others and we are very proud to now partner up with Sound City and help build on the huge success Sound City have had over many years in providing a genuine platform for many people who are looking to enter the music industry” Loretta Spencer, CAPLL Ltd.

“Sound City’s central ambition to nurture tomorrow’s top talent – from the early stages of being artists to achieve personal, artistic and career success – goes far beyond our annual festivals and conferences. We have a wide range of programmes that put us at the forefront of artist and executive training and development in the North of England and beyond. The Launch initiative is the spark many fledgling artists need to turn their hard work into musical careers. We’re pleased to be able to help so many exciting young acts alongside CAPLL Ltd. and Arts Council England.” Sound City Managing Director Rebecca Ayres

Since 2007 Sound City has showcased 5000+ emerging artists to over 274,000 music fans and music industry professionals. It is applauded as the first festival to present UK artists who have since become internationally renowned, these include Florence and the Machine, Ed Sheeran, Alt-J, Royal Blood, Stormzy, Catfish and the Bottlemen, The 1975, Christine and the Queens, Skepta, Wolf Alice Years and Years.

 

Arts Council England

Sound City’s ‘Launch’ is also funded by Arts Council England, the national development body for arts and culture across England, working to enrich people’s lives. It supports a range of activities across the arts, museums and libraries – from theatre to visual art, reading to dance, music to literature, and crafts to collections. Between 2018 and 2022, Arts Council England will invest £1.45 billion of public money from the government, and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country.  www.artscouncil.org.uk

 

About INES and Creative Europe

We are part of the Innovation Network of European Showcases. The INNOVATION NETWORK OF EUROPEAN SHOWCASES, or INES, is a European cooperation project initiated by eight international showcase festivals and gigmit, the European digital platform for artist booking. Co-funded by Creative Europe Programme of the European Union.

Sound City

Sound City-owned events include Liverpool Sound City festival and conference, Dubai Sound City, New York Sound City and Sound City Digital, Sound City Korea, Gateway To The Asian Music Markets, Off The Record, and Sound City Satellite.