Third Side Music

The late Alan Watts joins the songwriter roster of independent publishing powerhouse Third Side Music via a new worldwide creative publishing deal

Through a new creative partnership with Alan Watts Organization, TSM is fostering unique music opportunities that expose new audiences to the genius of the legendary philosopher, speaker, writer, and radio host who is more popular today than ever!

Los Angeles, 29th February 2024 Independent music publishing powerhouse Third Side Music (TSM) continues to expand its eclectic roster with one of the most unique additions yet – the late Alan Watts, the legendary philosopher, scholar, speaker, writer, and seminal figure in the counterculture of the Beat Generation who continues to impact culturally worldwide more than 50 years after his death.

Through a new global creative publishing deal with The Alan Watts Organization, TSM is fostering unique creative music opportunities with Watts’ treasure trove of 500+ hours of audio commentary, lectures, and radio programing for use in new songs by contemporary artists, and in films, TV series, advertising, and other media.

In recent years, Watts recordings, commentaries, and other works have been used in campaigns for major brands such as VolvoGoProCunard LinesX-box, Netflix, Uber, and Jack Daniels, among others. Although he was not a songwriter, today on he’s credited for lyrics on hundreds of songs, and his works have been incorporated into thousands of lyric videos on YouTube and social media. His captivating words and compelling vocal delivery have sparked a viral TikTok sensation (#alanwatts has been used over 224 million times) and inspired some of the world’s most influential artists and tastemakers, including global superstar Harry Styles, who overlaid Watts quote “this sensation of being a separate lonely individual is a hallucination” as part of the intro in his recent tours. Watts has also been sampled by diverse artists like NasLogic (“The Incredible True Story” 27M Spotify Streams), INZO (“Overthinker” over 43M YouTube views), and Nuages (“Dreams” 73M YouTube views & 20M Spotify streams), to name a few.

As one of the first to interpret Eastern philosophy and make it relatable to Western audiences, Watts’ commentaries, and aspirational lectures on themes of unity, self-realization, and the spiritual world have proven to be not only way ahead of their time, but evermore mainstream. He is perhaps best known for a multitude of famous quotes such as, “What would you like to do if money were no object? How would you really enjoy spending your life?” and “I wonder, I wonder, what you would do if you had the power to dream at night any dream you wanted to dream.” Way Beyond the West,” his legendary Bay Area radio show that started in the 1950s, is still broadcast on KPFK in Los Angeles. By the early sixties, Watts’ radio talks aired nationally, and the counterculture movement adopted him as a spiritual spokesperson.

“This is a dream come true. We are elated and honored to be entrusted to represent Alan Watts, whose recordings inspire and resonate today more than ever. Our global TSM creative team is excited to develop new music opportunities and work closely with Mark Watts and the Alan Watts Organization to help expose new audiences to his prolific recordings and legacy.,” said Alex Kelman, EVP Creative & A&R.

Mark Watts, Director and Co-Founder of the Alan Watts Organization, said: “Working with the wonderful team at Third Side Music brings abundant real-world experience and great talent to our focus on crafting creative relationships with musicians and labels. It will also help us foster conversations in the areas of filmmaking and commercial use. We are excited about the possibilities!”

About Third Side Music

With offices in Los Angeles and Montreal, TSM is well-recognized cross borders for its music-obsessed, creative publishing operation centered on an “artist-first” attitude. Co-founded in 2005 by Patrick Curley and Jeff Waye, who serve as President and COO respectively, the company has amassed over 70,000+ titles in its catalog and a roster featuring artists, songwriters, and composers such as BadBadNotGoodCourtney BarnettBlonde Redhead, SOFI TUKKER, Surf Curse, Ghostemane, Pharoah Sanders, Colin Stetson, Unknown Mortal Orchestra, Kurt Vile, The Cinematic Orchestra, Sky Ferreira, and Zach Fox, to name a few. TSM is also entrusted with timeless legacy music catalogs, including the works of Clyde Otis Music GroupStudio One/JamRec (Jamaican producer Clement “Coxsone” Dodd), and GRAMMY Award-winning composer Galt MacDermot, and more.  For more information, visit:


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Third Side Music

Global independent music publisher Third Side Music (TSM) is a sync licensing, rights management, and creative services company with offices in Los Angeles, Montreal and London.