Music Venue Trust

The National Lottery and Music Venue Trust Announce Ground-Breaking Partnership to Help Revive Grassroots Live Music

£1m initiative will support over 300 live performances in The National Lottery’s Revive Live Tour. Sir Tom Jones, Rag ‘N’ Bone Man and Mahalia among artists to perform special one-off shows

London, 7th July 2021 The National Lottery has partnered with leading UK charity Music Venue Trust in a unique initiative to help revive the UK’s grassroots live music sector.

In an unprecedented collaboration, The National Lottery – one of the biggest funders of culture in the UK – will contribute £1M to directly underwrite the touring and production costs of over 300 live performances this summer, enabling the grassroots live music industry to start promoting shows again in the knowledge that the upfront costs associated with touring are covered.

The National Lottery’s Revive Live Tour will run throughout the summer and will see a diverse range of headline artists including Olivia Dean, Twin Atlantic, The Magic Gang and The Futureheads perform at hundreds of grassroots music venues throughout the country.  More than 20 tours will be taking place, once venues are able to open, in line with government guidance, with National Lottery players having a chance to gain access to every show for free.

Special one-off shows by Sir Tom Jones, Rag ‘N’ Bone Man, Mahalia, James Arthur, Frank Turner, Sam Fender and Fontaines D.C. will also take place at grassroots music venues to support the initiative and celebrate the return of live music.

Sir Tom Jones said: “Musicians can record in their bedrooms, but they can’t learn to perform in public without a place to play. Without that, there is no way you can communicate directly to people. It’ll be tough to hone your skills and you’ll never have the thrill of feeling their feedback. Without a grassroots music venue, the neighbourhood won’t have a place where people can come together to discover and support a new talent.

“So support your local pub, club, gym or church or wherever someone has the guts to bring in some entertainment, it makes all the difference both to budding artists and the community. I’m delighted to be able to perform a special show as part of The National Lottery’s Revive Live Tour and to be celebrating the return of live music”

Up to 30,000 tickets – or around half the capacity of these shows – will be gifted to National Lottery players, giving music fans the opportunity to get back to live gigs as soon as possible.

Every National Lottery ticket-holder will be invited to bring a “plus one” for free – all they need to do to qualify for this offer is to show a National Lottery ticket or Scratchcard purchased in-store or online/via the National Lottery app when they attend the gig

Tickets for The National Lottery’s  Revive Live Tour go on sale on Monday 12 July from 8pm.

Nigel Railton, Chief Executive of National Lottery operator Camelot, said: “The National Lottery is very excited to be working with Music Venue Trust in what we believe is a truly ground-breaking initiative.   The last year has been incredibly challenging for many industries and we hope The National Lottery’s Revive Live Tour will help kick start the return of grassroots live music.  With every ticket having a built in plus-one, we hope The National Lottery can bring friends back together this summer to once again share the experiences we’ve all missed, while thanking players for the amazing things they make happen just by buying a ticket.”

Mark Dayvd, CEO of Music Venue Trust said, “It’s so important to get artists and crew back out and working, to get our grassroots music venues back up and running, and to get friends, families and communities back together enjoying live music.

“Grassroots music venues play a crucial role in the development of British music, nurturing local talent, providing a platform for artists to build their careers and develop their music and their performance skills. These venues also play a vital role in the cultural and economic vibrancy of any village, town or city.  The National Lottery’s Revive Live Tour is a fantastic initiative which will kickstart the return of great events across the country. We can’t wait to get started!”

Culture Minister, Caroline Dinenage said: “It’s been a challenging period for our brilliant grassroots music venues which is why we’ve provided more than £200 million to over 800 music organisations from our unprecedented Culture Recovery Fund.  As we continue to work towards live events being fully reopened from July 19th, I’m pleased that this collaboration will help get many artists back playing live at local venues across the country.”

Jo Whiley, Radio DJ, Broadcaster and Ambassador for The National Lottery’s Revive Live Tour, said:  “We have fantastic venues all over the country that provide a stage for an amazing range of musicians, and all have been impacted by the pandemic.  The National Lottery’s Revive Live Tour is an amazing opportunity to showcase the incredible artists and support these grassroot music venues that are so integral to our cultural fabric.

“I’m sure many people have missed the experience of live music over the course of the lockdown, myself included. I can’t wait to go to see these amazing musicians on stage again!”

Over the last 14 months grassroots music venues have been heavily impacted by the COVID-19 pandemic – 83% of venues have faced closure during this period and are emerging from lockdown burdened with a collective debt of £45m.*

A recently conducted LIVE survey of music fans shows that the majority are now ready to return to live music, with over 75% ready to attend shows immediately. The results of this survey indicate that enthusiasm for live music has been intensified by the crisis, with one third of gig-goers say they will attend shows more frequently than they did previously.

The money for this initiative comes from a National Lottery promotional fund. It is not being funded by money allocated for National Lottery Good Causes or by Camelot.

For more information on The National Lottery’s Revive Live Tour, please visit:



Notes to Editors


* Music Venue Trust Survey


About The National Lottery:

  • Camelot UK Lotteries Limited is the licensed operator of The National Lottery® and is committed to raising money for National Lottery Good Causes designated by Parliament. Camelot is not responsible for distributing or awarding these funds.
  • The National Lottery generates an average of £36 million each week for National Lottery-funded projects. To date, over £43 billion has now been raised and more than 635,000 individual grants have been made across the UK – the equivalent of around 225 lottery grants in every UK postcode district.
  • The National Lottery has awarded over £80 billion in prizes to date and created more than 6,100 millionaires or multi-millionaires since its launch in 1994.
  • For further information on Camelot, The National Lottery and its games, please visit: and
  • Players of all National Lottery games must be aged 18 or over.



About Music Venue Trust:

  • Music Venue Trust is a registered charity, created in January 2014 to protect, secure and improve the UK live music network by securing the long-term future of iconic grassroots music venues such as Hull Adelphi, Exeter Cavern, Southampton Joiners, The 100 Club, Band on the Wall, Tunbridge Wells Forum etc. These venues have played a crucial role in the development of British music over the last 40 years, nurturing local talent, providing a platform for artists to build their careers and develop their music and their performance skills.
  • We work to gain recognition of the essential role these venues fulfil, not only for artist development but also for the cultural and music industries, the economy and local communities. We aim to preserve and improve venues, making them more efficient and improving the experience for performers and audiences. Long-term we plan to acquire the freeholds of as many of these vital venues as possible.
  • Since the pandemic forced grassroot music venues to close their doors early in 2020, Music Venue Trust, via its #saveourvenues campaign, has helped unlock over £80m of funding from donations and government initiatives, which has seen over 500 venues secure their immediate futures.

Music Venue Trust is a Charity registered with the Charity Commission of England and Wales, registration no: 1159846.

Music Venue Trust

Music Venue Trust is a UK registered charity which acts to protect, secure and improve Grassroots Music Venues.