Sheffield, UK, 3rd July 2025 Tickets for Good—the leading platform providing free and heavily discounted tickets, bringing together global live events and new audiences—has today announced the launch of its Belgian business and a new funding round of £3m, at the Wallifornia Music+Tech conference in Liège, Belgium, where the company was previously winner of its Startups Pitch Competition in 2023.
In June, Tickets for Good had its first event for Belgian members, providing local healthcare workers the opportunity to attend a Robbie Williams world tour show in Amsterdam. This allocation was made in partnership with the artist and management ie:music with support from Noshaq and LeanSquare specialised investment funds, creative experiences company ikii and Gérôme Vanherf, and CSD Liège (part of Solidaris network) home health assistance services. The show was a success, with Robbie Williams delivering a two-hour performance to thrilled Belgian healthcare workers.
With a tailored platform and a French-speaking local team, the Belgian TfG office is based at La Grand Poste, joining a hub in the area that supports social innovation and has strong ties to Wallifornia and LeanSquare, within a country boasting a world-class live events scene, particularly in music festivals.
Following its success on the 2023 Wallifornia accelerator programme and the subsequent successful launch of the Tickets for Good Netherlands office announced early 2025, the TfG Belgian launch is part of its Benelux territory plan, supported by LeanSquare.
Tickets for Good has also announced the opening of its new £3 million funding round, which will serve to continue to accelerate its international expansion in Belgium and beyond.
New and returning music-related event partners joining in 2025 include Melody Garden, Phoenix Arts Club, Pixies, Robbie Williams, Sherelle, The Sun Festival, and Yungblud.
Stephen Rimmer, Founder and CEO of Tickets for Good, says:
Returning to Wallifornia to announce our launch in Belgium feels like a full-circle moment. Winning the ‘Startup of the Year’ Pitch here in 2023 helped open doors across Europe, and now, with a dedicated local team and strong early momentum, we’re proud to be bringing the Tickets for Good model to new communities. This is just the beginning of our wider European rollout—connecting even more people doing good with the power of live events.
Bertrand Joiret, Senior Investment Manager at LeanSquare adds:
Leansquare invested in Tickets for Good based on the strength of its technology, the proven experience of its leadership team, and its strong growth potential. The company aligns with our investment criteria and fits squarely within our entertainment-focused investment thesis. Its presence in Liège further reinforces Leansquare’s commitment to fostering the local creative ecosystem.
This update comes as Tickets for Good celebrates exponential growth in the first half of 2025, reaching the milestone of one million tickets distributed and approaching 500,000 registered users across its UK, EU, and U.S. businesses on its platform.
It announced the appointment of Derek DeVeaux as Global Chief Operating Officer in May 2025, along with new appointments to its UK office and promotions to global roles, as the company continues to secure investment and roll out international expansion plans.
Following the growth of its US operation and launch of Tickets for Good in the Netherlands in January 2025, TfG ambassador Robbie Williams was joined by new TfG ambassador and football legend Edwin van der Sar in April at the Johan Cruijff Arena, announcing his ambassadorship and the donation of tickets to Robbie’s 2025 tour date at the Amsterdam venue for TFG users. [**VIDEO LINK]
In March 2025, Tickets for Good featured among the first graduate cohort of the inaugural BPI ‘Grow Music’ programme in collaboration with Abbey Road REDD, Anthony David King, and London & Partners. The 12-week accelerator supported high-potential companies through intensive mentoring, networking, and strategic development.
TfG also participated in the UK Government Ministerial Round Table discussion on secondary ticketing with Ministers Madders and Minister Bryant, and the Departments for Culture, Media and Sport, Business and Trade. TFG CEO Steve Rimmer was spotlighted in an interview with UK Business and Trade for North America, in association with the Department for Business and Trade.
Tickets for Good is actively seeking live event partners across music, theatre, and sports to provide access to underutilised ticket inventory and is inviting healthcare employers to partner, enabling their staff to benefit from free tickets. The platform collaborates closely with ticketing retailers rather than competing with them and is open to working with new distribution and fulfilment partners. Additionally, there are sponsorship opportunities for brands and philanthropic avenues for organisations wishing to donate tickets.
Build new audiences and increase social impact by donating live event tickets to the NHS, charities, teachers and more by partnering with Tickets for Good here.
Notes to editors
Tickets for Good (TfG) makes it easy for live event organisers to donate tickets to non-profit workers, healthcare staff, teachers, who register as members on the platform. Through TfG, these individuals who serve their community are provided access to free and heavily discounted tickets (with a booking fee) to a wide range of events.
Event partners donate tickets that go directly to a wide range of people who work tirelessly to help others or face financial barriers to event attendance. Through Tickets for Good their donations also contribute to audience development, social impact and supporting sustainable revenues across the live and night-time industries.
In addition to music offerings and partners with major festivals and live music events – including British Summer Time, Bludfest, Camp Bestival, Shambala, Tramlines and lots more – TFG offers a diverse range of experiences, from arena concerts and grassroots gigs to theatre, comedy, sports, and immersive attractions.
As well as an event partner, British superstar and philanthropist Robbie Williams is among TFG advisors and investors. “Supporting the arts is a cause close to my heart,” says Williams. “The magic of live entertainment is something everyone should be able to benefit from; so, I’m thrilled to be working with Tickets for Good.”
About Tickets for Good
Founded in 2019 in Sheffield, England, Tickets for Good (TFG) provides free and heavily discounted tickets to live events, theatre shows, comedy, festivals, and attractions for those doing great things in the community. The platform is open to healthcare staff, charity workers, teachers, and individuals receiving UK Government Cost of Living payments, with its registered users now some 500k and 1m tickets processed. The organisation’s core values are rooted in building community, creating measurable impact, and fostering inclusivity, all while maximising access to otherwise unused event tickets for social good. High-profile partnerships with Robbie Williams and Yungblud have helped to boost awareness of the company, which is now used by every major promoter in the UK and many across the EU and U.S. markets.
With formal recognition from music and tech industries growing, notable Tickets for Good milestones and accolades include:
- 2020 Tech For Good company – Bethnal Green Ventures accelerator programme.
- 2022 winner – TheTicketingBusiness Impact Award – TfG NHS Platform.
- 2023 Comcast NBCUniversal SportsTech Accelerator Programme.
- 2023 winner – Wallifornia Music and Innovation Summit – Startup of the Year.
- 2023 Prolific North – Tech Companies to Watch.
- 2023 winner – Music Ally SI:X – category and overall startup contest.
- 2024 BPI x London & Partners – Grow Music cohort.
- 2024 ADE – Startups Programme cohort.
TicketsForGood.com
About Wallifornia
About Wallifornia MusicTech. Wallifornia MusicTech is the annual pulse-check for the global Music+Tech ecosystem, held every July in Liège, Belgium. Powered by thinkers, makers, and doers, it brings together innovators, startups, investors, and industry leaders to explore the future of music and technology. From its high-impact accelerator program to its vibrant summit, Wallifornia is where bold ideas meet real-world execution—no VIP barriers, just open collaboration, Belgian flair, and a shared passion for shaping what’s next. Come for the insights, stay for the people—and yes, the fries too.
walliforniamusictech.com
