AIM

Young and Emmy-nominated 'Killing Eve' supervisor celebrated as AIM Sync Award winners at global sync conference

AIM Sync 2022 took place virtually with over 70 music supervisors and sync specialists

London, 10th February 2022

Today, AIM Sync 2022, the UK’s global sync conference and marketplace from the Association of Independent Music (UK), took place virtually with over 70 music supervisors and sync specialists sharing their insights and taking part in panel discussions, Listening Sessions, workshops, online networking, and one-to-one meetings.

The event saw the return of the AIM Sync Awards for ‘Independent Sync of the Year’ and ‘Music Supervisor of the Year’ – recognising excellence in the use of independent music in sync.

‘Independent Sync of the Year’ is awarded to an independent music business or self-releasing artist with the most interesting sync story of the year and is judged by top music supervisors from the UK & European Guild of Music Supervisors, while ‘Music Supervisor of the Year’ is judged by a panel of sync experts from across the independent music community.

The awards were presented by AIM’s Chair, Nadia Khan, independent music entrepreneur and Founder of Women In CTRL.

Independent Sync of the Year was awarded to the sync team at Young (Beggars Group) for their placement of ‘Two Weeks’ by FKA Twigs in Burberry’s Hero Fragrance campaign, which went viral on social media. Press reactions in titles including Elle, Forbes and Vogue all referenced ‘Two Weeks’ as an integral part of the campaign, playing as a perfect counterpoint against the advertisement’s stunning visuals.

The Denmark-based music supervisor for the project, Jesper Gadeberg, said: “This was teamwork. Very extensive music research led to the client’s decision to go for FKA Twigs / Two Weeks in the end. With FKA Twigs approving the usage and a killer music edit, the sound design to the pictures made it great.”

Music Supervisor of the Year was awarded to Catherine Grieves, Managing Director of Eyeliner Music. Catherine is an award-winning and EMMY-nominated Music Supervisor, working across television and film. She is best known for her work on international hit series ‘Killing Eve’, for which she created an incredibly distinct sound world. The curation of the show’s soundtrack was widely noted for its evocative and varied use of independent music. Catherine is also known for her work on Lynne Ramsay’s feature ‘You Were Never Really Here’ and critically acclaimed dramas ‘Brexit: The Uncivil War’, ‘London Spy’ and ‘Wolf Hall’.

Catie Ginsburg, Head of Sync and Partnerships, Partisan Records / Knitting Factory Records (US) said: “Catherine is an absolute superstar of a music supervisor. I was lucky enough to work with her on season one and season two of one of my favourite shows on TV, ‘Killing Eve’, where she synced two tracks by Cigarettes After Sex. The placements were evocative, and everyone involved was delighted with the end result. Catherine was wonderful to work with from start to finish. A huge congrats to her on the well-deserved award of Music Supervisor of the Year.”

Opening the conference, AIM CEO Paul Pacifico said: As the UK’s global conference and marketplace, AIM Sync helps people connect and do business together. This kind of direct and practical help for AIM’s members and the wider sync community is one of our key functions, as we believe we’re here to help the independent music community make money or save money every single day.”

The UK government’s Department for International Trade (DIT) returned as an event partner to power up AIM Sync’s suite of one-to-one meetings, fostering export business by bringing together a global selection of international buyers and music supervisors with UK independent rightsholders in over 200 individual meetings. These were a strong opportunity for delegates to make connections and create new business.

The UK & European Guild of Music Supervisors, once again, helped to expand the conference’s network of expert speakers and placing it at the heart of the music supervision world.

AIM thanks its Annual Platinum Partners – Amazon Music, Merlin, Meta, PPL, Spotify and YouTube Music – whose support helps AIM to deliver its industry-leading conference programme.

  

ENDS 

AIM

AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector. Our members range from the largest, most respected record labels and associated music businesses in the world to self-releasing artists and the next generation of entrepreneurs in music.