New York & London, 13th April 2022 NYC-based entertainer, Young M.A, has teamed up with eco-friendly NFT platform Serenade to release an exclusive NFT capsule focused on milestones from a 6 x platinum artist career.
The Young M.A ‘Herstory in The Making’ NFT Capsule with Serenade.co pays tribute to the captivating career the Brooklyn MC has led, charting her own path to become one of the most acclaimed lyricists and MCs of our time. Herstory in The Making was the debut album from Young M.A which set the tone for her major success.
Representing iconic moments and the spirit of Young M.A’s life, this capsule will be comprised of five exclusive NFT drops, released on Wednesday April 19th , which will give fans the chance to own exclusive artworks associated with Herstory In The Making, paired with personalized digital perks and rewards.
Young M.A said, “This debut NFT collection is a snapshot in time, highlighting and paying homage to some of my most meaningful achievements to this point of my career. It’s my story. My approach with merchandise aligns with my presentation of my artwork and visuals – confident. I enjoy taking on unique merch partnerships, diversifying past a standard T shirt or hoodie. This NFT collection continues down that line, which allows me to express myself for my supporters, who I call THE MAB, to truly be a part of my story. Expression through attire and accessories is vital in showing the world you’re riding with me, digitally and IRL.”
Included across this capsule are the NFT digital artworks themselves alongside bespoke mobile wallpapers, access to an exclusive artist Q&A, behind-the-scenes pics from her camera roll and a first-listen to Young M.A’s latest single, full details of which will be announced shortly.
The five NFT drops that are part of this capsule are based around the following iconic moments and/or tracks from Young M.A’s journey:
1) Brooklyn Chiraq Freestyle
3) Petty Wap
4) Herstory In The Making debut album
5) Hello Baby
Serenade is an eco-friendly NFT platform producing 1/44,000th of the carbon emitted by a standard NFT (or 1/10th of the energy usage of a tweet,) using a ‘Proof of Stake’ authentication method that is far more efficient than a direct-to-Ethereum ‘Proof of Work’ approach, and eliminates expensive ‘gas’ fees, the prohibitive costs that can be a major barrier to entry for anyone wanting to create affordable NFTs.
Purchases are made with a credit or debit card via Serenade innovative check out facility that has been designed to function like a standard e-commerce cart, where the creation of a digital wallet and the transfer of traditional payments into cryptocurrency is handled directly by the platform.
Fans join a community of like-minded music lovers, be confident they are not harming the environment, access affordable digital collectibles, and do all of this without knowing the first thing about NFT technology.
Max Shand, Founder and CEO of Serenade said, “Young M.A is an amazing artist, and we were thrilled that her publisher Reservoir connected us. Serenade is proud to play its part in breathing life into this amazing project. This is a once in a lifetime chance to own a rare piece of Young M.A’s first ever digital collection. This exciting new NFT capsule comprised of five incredible drops is providing her fans with a unique way of expressing their love and affiliation while giving them the opportunity to enjoy the fun and excitement of collecting exclusive items. Young M.A is an amazing artist, and Serenade is proud to part of this amazing debut collection.”
Young MA said, “Serenade ticks multiple boxes. It’s easy to use for my supporters, artist friendly in regard to payments and eco-friendly. There’s no need for any crypto knowledge either, you can buy with your credit or debit card, in a few easy steps! I can’t wait to build the collection and grow it in the future. We captured some of the most lit moments in my career then brought them to life. It was a true collaboration that represents perfectly what these moments felt like and how important they were in my career. It was important for them to evoke the same feelings and take fans back to the moment they first discovered me. This is just the beginning. Get in quick and follow the journey!”
Notes to Editors:
Serenade is a ground-breaking new artist/fan-centric music platform, which aims to break down the barriers to entry surrounding Non-Fungible Tokens (NFTs) and make them easily accessible and affordable for artists and their fans.
Launched by Australian tech entrepreneur Max Shand, the eco-friendly music-based platform produces 1/44,000th of the carbon emitted by a standard NFT (or 1/10th of the energy usage of a Tweet) through an energy efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.
Purchases are made using a Debit/Credit card via Serenade’s check out facility, designed to function as a standard ecommerce site, with the platform handling the creation of a digital wallet and transfer of traditional payments into crypto currency.
Serenade launched in August 2021 with music-related digital collectibles that included unreleased tracks, limited edition artwork and VIP ticketing and experiences.
Serenade’s Environmental Credentials Explained
Serenade NFT emits just 1/10th of the carbon of a tweet, which comes to 1/44,000th of the footprint of a normal NFT. We do this through an energy-efficient NFT authentication method called ‘Proof of Stake,’ a counterpoint to the standard Ethereum ‘Proof of Work’ method.
This marked improvement is a result of the Serenade platform being built on top of a layer two blockchain called Matic. Matic has a trusted relationship with Ethereum, which means it doesn’t have to go through the exhaustive process of proving every NFT transaction to the blockchain, but rather achieves this via collective proofs.
Not only does this lead to far better ecological outcomes, but it lowers the cost of creating NFTs so artists can be free to produce more work for their fanbases without bearing any gas fees.
Still Not sure what an NFT is?
An NFT is essentially the same as a physical limited-edition merch item, like vinyl or an artwork, only a digital file. The owner holds the copy of the digital file but not the copyright within it, as they would with a physical item, and they can sell their item at any time to another fan.